In today’s digital day and age, brick-and-mortar businesses are largely things of the past. And while mom-and-pop shops all over are closing their doors for good because of it, the Internet has taken little time creating an environment in which entrepreneurs of all kinds can succeed.
Believe it or not, no matter who you are, where you’re from, or how much formal financial education you have, thanks to the Internet, you can quickly carve out a lucrative living for yourself. No joke—just ask Jiri Bindels of Ring to Perfection.
Not long ago, Jiri’s first steps towards entrepreneurship began with a hobby. He was passionate about rings, bracelets and other personal accessories, so he blogged about them. He didn’t only enjoy writing about them, though—he was looking to acquire them at an affordable rate.
Because of this, he’d keep his eyes peeled for designer deals online. When he found something worth noting, he talked about it on his blog. The more he did this, the bigger his base of readers became. Soon, he realized he was onto something—there was money to be had.
The ‘Secret Sauce’ Behind Jiri’s Success—Dropshipping
After launching his business, did Jiri wake up the next day with a fat bank account? Of course not. Seeing as how getting things set up took him less than 24 hours, though, it wouldn’t be long before the kind of success he’d read about in big-time business magazines would be his own.
How is all of this possible? Thanks to an incredibly simple business model, dropshipping is one of the easiest and quickest ways to become a full-time entrepreneur—store owners sell products that suppliers house. Once purchased, the supplier ships said products.
Doing things this way, there’s no need to pump precious capital into an expensive storefront to make sales or costly warehouse to hold products. Even better, there’s no need to stock up on tons of inventory—simply pay for what’s purchased.
It’s no secret that dropshipping has given Jiri a career he’d once only dreamed of. But enough about Jiri’s entrepreneurial endeavors—let’s talk about you. If you would also like to turn a passion into a full-time living, you’ll need to do what Jiri did—choose the right product.
Choosing the Right Product for Your Business
Concerned? No worries—clinging closely to the dropshipping model, this isn’t as difficult as some would have you believe. Sure, Hollywood’s silver screen might make it seem like you’ve got to put both life and limb on the line to start your own business—this isn’t the case, though.
Instead, the trick is to validate the product that most closely aligns with what interests you. The best way to do this is by building an audience before setting up your online business.
Think about it—if people are willing to frequent your blog, subscribe to your YouTube channel or follow you on Instagram, the chances of them buying from you in the future are much higher.
Needless to say, this is what Jiri did with his jewelry. It wasn’t until he’d confirmed the strength of his idea through audience interaction, that he knew he had a great idea—do the same thing.
Work Marketing Magic for Success
Inexperienced dropshippers often make the same big mistake—after setting up a niche-specific site, building an audience and validating an idea, they assume that buyers will automatically show up once digital doors are open. Unfortunately, this couldn’t be further from the truth.
Not surprisingly, to keep products flying off shelves, you’ll need to market your business. Said Jiri of this all-important step, “The biggest source is still Facebook and Instagram, but it’s slowly shifting to Google Shopping and organic search.”
While each of the above social and search outlets worked wonders for Jiri, that’s not to say they’ll do the same for you and your business. What’s key is that you understand who your audience is and where they’re spending their time online—from there, go to them.
Patience Makes Perfect
If you’re interested in learning how to start an e-commerce store, follow Jiri’s lead. Admittedly, he’s not a money-making genius—he’s a just a regular guy with a genuine passion for fine jewelry. Now, because of it, he makes a handsome living as a full-time dropshipper.
Before quitting your day job, though, please note that Jiri’s success wasn’t an overnight affair. If dropshipping were as easy as a day at the beach, everyone would be doing it. As such, work consciously to cultivate patience. In the long run, you’ll be more successful because of it.
So, what are you waiting for? Similar to what Jiri discovered, a better life as your own boss awaits. Now is the time to take action, inching ever closer to complete professional freedom.Opinions expressed here by Contributors are their own.