One of the biggest blessings in my life is when I met my business partner at Keith Ferrazzi’s house. Keith Ferrazzi is the author of Never Eat Alone and has a reputation of putting on dinners where he connects people together.
What makes his dinners unique is how he doesn’t let people start their conversations with the normal introductions our culture is so used to.
“So what do you do?”
That is a question you will never hear around Keith Ferrazzi.
And if it was, I would have no interest in learning more about what my business partner did, because he would have mentioned he worked at the University of Southern California’s medical enterprise, Keck Medicine of USC, and walked away, never to be heard from again.
But what connected us together was something completely different. He talked about his journey for the last two years of his life, of how he generated millions of reads on the Internet, more than doubled his income and was writing for major publications. What made his story even more powerful was how vulnerable and open he was to not being able to fulfill the romantic side of his life, but I knew that was a key area where I could help.
Since I knew we could mutually help each other, I offered my assistance in helping him find the woman of his dreams if he took me under his wing to mentor me. Through our journey together, I went from 200 to over 100,000 social media followers in a year, I was recognized as a top personal branding expert by Entrepreneur Magazine and a top youth marketer by Inc. Magazine, while being featured in a few different publications, and landed a few TEDx talks. Not to mention, he helped me get verified on the social media platforms and we are working on a book together, while getting more speaking engagements than either of us can imagine.
My business partner, Leonard Kim… His life changed as well. As his social media following skyrocketed, he was recognized everywhere as a top marketing influencer, had full page features in major publications and is going to be on the TEDx stage at my stomping grounds, the University of California, Irvine, on May 27, 2017. We’ve worked together to not only teach many people how to utilize the power of social media and their personal brand with our company Influence Tree, but generated some amazing results for our clients as well.
One thing Leonard hasn’t been recognized for though is his work in the healthcare space.
I’m sure that we can all agree that our health is one of the most important, if not the most important aspect of our lives. Without our health, we wouldn’t be able to function. We wouldn’t be able to provide for our families. We wouldn’t be able to live a life full of joy and prosperity.
Leonard never really talks about his work in the healthcare space, but he’s made a huge impact. At his role at Keck Medicine of USC in his position as their social media strategist, he helped their company generate over 10 times as many impressions and followers within only one year. They now have over 100,000 social media followers and both people and major publications like Forbes, TIME, Inc., The Huffington Post, Quartz, Raw Story, Medical Daily and a lot of other big names are clawing to get their content. In fact, just from the blog that Leonard took the initiative to start, their content has been syndicated into these publications over 50 times.
It’s not what he did for his company that matters though. It’s the impact the content has made on the world.
Leonard didn’t do what a normal marketer does. He didn’t go out there to promote the services that the company offers. Instead, he went out there to help educate people from all walks of life on how they could be healthier and to stay out of the hospital. This approach of building trust with an audience not only caused the massive spike in following, but created a direct impact in the lives of the readers of the content.
From learning how to eat healthier to solving some common problems that many of us face, the content resonated with people all across the world. And in my humble opinion, even though Leonard is not a scientist, physician or inventor, he is impacting in the world of healthcare.
But why do I feel this way?
It’s quite simple.
Amazing things are happening all across the world. New treatments are coming out, research is breaking grounds and the world of medicine is ever-changing. But most of us know nothing about it.
What Leonard has been able to do is get a topic that many people aren’t interested in, at least unless they are having a problem with their health at that exact moment, and has shed some light onto it and built a global audience of people who are interested in the content.
People are taking these helpful tidbits to go out there and better improve their lives by eating healthier, staying in shape and doing whatever it takes to live their lives to their full potential. And most importantly, they are taking care of their health and putting serious thought into what they do with their bodies.
I know for a fact that even though Leonard’s work is primarily focused on helping individuals build their personal brand, his true impact is from the work he isn’t recognized for. His work in the healthcare field. It just goes to show that sometimes your true impact can come from the work you aren’t recognized for.
But it’s time to change that.
What I ask for you to do today is join me. Join me in helping Leonard be recognized for what he has done. Not for being a personal branding expert, but for the huge impacts he’s making in the world of healthcare by creating and sharing content that gets people excited about their health.
But how can you get involved?
Modern Healthcare has opened up their voting period for the 100 Most Influential People in Healthcare for 2017 until the end of April. Looking at the list of prior candidates, it’s mostly CEOs of companies and government officials who have huge internal networks that they can call upon for votes. And by huge internal networks, we are talking about an employee base of thousands of people who can be rewarded by voting for their CEOs to be on the list.
Leonard doesn’t have that huge internal network he can call upon, but I think he deserves to be featured as one of the top 100.
Join me in voting for Leonard by clicking here and filling out this form with his information:
Social Media Strategist
Keck Medicine of USC
2011 N Soto St
Los Angeles CA 90033
Let’s help someone who is quietly making an impact in the world get recognized for the work that they are doing. I’m sure Leonard would never try to go out of his way to be recognized for the work he has done, so it’s up to us to do it for him. And when the time comes, I’m sure he will repay the favor, if he has not done so already with the marvelous content he has created throughout the years.
People who do great work have a hard time talking about what they do. They want to stay humble and often lack the communication skills of how to share these events with others. So the next time you see someone doing something great, recognize them. Speak on their behalf. Tell the world about the great work they are doing. Be their voice. Because more often than not, they will not speak up. And they will need you to speak up for them.
Thank you so much and let’s work towards a better future. Opinions expressed here are the opinions of the author. Influencive does not endorse or review brands mentioned; does not and can not investigate relationships with brands, products, and people mentioned and is up to the author to disclose. VIP Contributors and Contributors, amongst other accounts and articles, are professional fee-based.
Ryan Foland is a master communicator. He coaches leaders worldwide on the art of simplifying spoken and written messaging for greater impact. He is the inventor of 3-1-3 Theory, a process whereby pitches begin as three sentences, condense into one sentence and then boil down to three words. Ryan is the co-founder of InfluenceTree.com, a personal brand accelerator and writes for Influencive. He has appeared in Inc., Entrepreneur, HuffPost, TEDx and more. An entertaining speaker and emcee, he serves as a public speaking mentor for a variety of thought leaders. Learn more at www.RyanFoland.com.