Brian Dean, Neil Patel, Sujan Patel, and many more marketers are creating video content. Video content is hot right now and it’s here to stay. Up until the last few years, a lot of marketers and b2b companies have stayed away from doing video content, but it’s becoming clear that to stand out and to build trust among your audience, it’s incredibly important to get in front of a camera. That’s why you see Neil Patel suddenly pumping out more and more videos.

A writer at Forbes forwarded me an email the other day from Brian Dean of Backlinko. Brian sent out an email to some of his subscribers outlining how essential YouTube has been for driving visitors as well as customers to his site. The time for video is now. All the major players in the marketing industry see it, and below I’m going to outline exactly why so many marketers are choosing video and why you should consider it for your business or brand as well.

#1 Youtube Can Drive Great Traffic

Youtube is the 2nd most trafficked site in the world according to Alexa.com. Not only does YouTube have a ton of visitors, but YouTube videos are incredibly easy to share and increase the likelihood of your content indexing for keywords in search. Having your video on YouTube gives you a chance at ranking for those big keywords you’ve always dreamed of ranking for.

#2 Social Media Makes Videos Easy to View

Unlike blog posts which require users to actively click through to your content, videos show up and are playable on Facebook, Twitter, LinkedIn, and even in your Gmail inbox.

If you think people aren’t watching video social media, think again. TechCrunch reports that Facebook users watch over 100-million hours of video per day! Not only that, but Adweek found that videos on Twitter were six times more likely to be retweeted than photos. It’s clear from all the data from TechCrunch, Adweek, HubSpot, and the fact that I always find myself tweeting videos, that people want to see more video on social media.

#3 Videos Can Build a Crazy Amount of Trust

People do business with people they like. People want to help people they like. Video lets people see that you’re a real person. I know that sounds crazy, but just seeing you or your product can increase the level investment and trust by an absurd amount.

When you’re selling anything you need to build trust, and video content is one of the best ways of doing that because it literally lets the user have a more personal experience. They see you or your product and they hear your pitch. It is so much more personal than a blog post.

#4 People Really Like Video Content


Not only does video content build trust and drive traffic, but people also really want you or your company to create videos. A HubSpot sales statistic found that 43% of people want to see more video content from marketers. HubSpot also found 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.

It makes complete sense why Neil Patel and other marketers are suddenly making more video content. This content is incredibly effective at building trust and it’s incredibly easy for viewers to share. Video content is powerful, and if you’re not already creating it you should really consider adding it your content marketing strategy.Opinions expressed here by Contributors are their own.

Daniel Wallock is a marketer, heart condition survivor, and published author. Daniel’s done startup and marketing related projects with over 50 companies including BMW i Ventures, The American Heart Association, Amazon Studios, Girl’s Inc, and Sarah Lawrence College. Daniel has been interviewed in The Huffington Post, Forbes, TheNextWeb, and he has also appeared in The Los Angeles Times, Entrepreneur, Inc, and Yahoo News.

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