Wait, you haven’t planned out your strategy for domination in 2019? Yikes.
One thing is certain: if you’re still playing by the rules of 2018, you’re missing the massive momentum just waiting for you to grab hold! But, with SO much advice (*cough cough* fear-mongering, money-grabbing) on the interwebs, you could massively miss out on all that this year can bring to your business. Or rather, what your business can bring to the world in 2019.
2. Reassurance – solidifying the customer’s choice
3. Engagement – help your customer identify with your brand through visuals, language, and brand culture.
This is your inner brand – your purpose. According to Connie Birdsall, “the best brands marry intelligence and insight with imagination and craft”.
Book writing no longer has to be a time-consuming process. There are numerous strategies today to be able to write a book that will take you little time in comparison to the long-lasting impact it will have on your personal life, your business, and the lives of others.
Kelly Sturtevant: So, you have a business, but you aren’t getting the leads or sales you were expecting. You did everything the entrepreneur’s handbook told you to do – you created a website, put up social media channels, told friends and family what you are doing, and maybe you even started posting in groups about your company once in a while. But nothing is really helping you get your brand out there.
So how do you fix this? You get visible. Your company needs to have a consistent and cohesive online presence – this means utilizing your social media platforms of choice and ensuring content is relevant and engaging for your audience. This means being present to your audience consistently through organic posts and paid advertising. If there is one thing you can do in 2019 to push your business to new heights, it’s ensuring your online presence is visible.
Brandon Hirst: Everywhere you turn you see the same stories, hooks and flashy things. The best thing you can do in 2019 is just be yourself and people will resonate with it. Your stories will stand out more when people actually connect with your personality and see that you are a real person. Building your brand doesn’t mean you need to change the things that make you unique to fit a certain profile.
By doing what you love and acting the way you want, you will grow your business faster because you actually will put your ALL into it. Most jobs have a certain way you need to act, dress, and communicate to fit their ideas. When you create your own atmosphere, you will grow and attract others that are just like you.
Ok, here goes… It’s not about you. Or your products. Or your experience. Or your wisdom. Or your genius. It’s not. It’s about your customer. 100%, hands-down, 24/7. Every thing you do – every decision you make, every product you create, every program you launch – MUST be 100% focused on your customer.
Tough one, right?! You might say valuable content, visibility, consistency… And ALL of them are important! BUT there is one thing that is even more essential, and that is FOCUS.As entrepreneurs, we tend to have a gazillion ideas sitting in the back of our head that are just waiting to be unleashed. We want to give that new webinar a go. We want to try tapping into a new market. We want to finally create that course or add another course to our value ladder.Instead, you need to focus. Focus on your ideal customer and how you can truly serve them best. Focus on and prioritize activities that you know will bring you a step closer to achieving your goals. Focus on things that already work and optimize them to the fullest before you experiment with new ideas.
Where’s the point in a podcast if nobody is listening? Or a webinar if nobody attends? Or even a Facebook page with no engagement? In order to grow your business effectively, you need a customized digital marketing strategy that considers all the above-mentioned areas and more, depending on your needs and goals.
Aligning your digital marketing efforts will help you truly leverage the infinite potential each channel has and set you up for success in 2019.
all on your own is quickly going out of style. As soon as possible, entrepreneurs must learn that letting go and doing LESS is actually the key to their success. A CEO leads. That’s it. They don’t do anything else that will distract them from visualizing and reaching their goal.
When an entrepreneur decides to stop trying to do #allthethings with their sales funnel, that’s when I step in. I help CEOs strategize and build their offers and funnels and take that responsibility off their plates. Then they’re able to step more fully into their own role as CEO without the day-to-day marketing details that hold others back.
Opinions expressed here by Contributors are their own.