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21-Year-Old Justice Jubilee Reimagines Sports Apparel for Basketball Fans

Justice Jubilee allows basketball fans to represent their culture with clothing brand Bucket Culture.

In the vast landscape of e-commerce, it is extremely important to come up with a unique product or idea that can stand out. Keeping this in mind, a young entrepreneur shook the e-commerce business with his unique concept product. Justice Jubilee is the owner of a basketball-themed clothing brand called Bucket Culture, which has revolutionized the online fashion business. 

Born in 1999, Justice has been nurturing his entrepreneurial skills since his childhood. And with innovative brainstorming, planning, and executing, he launched his very own online shopping apparel store. He was studying in Rutgers University and was about to begin his freshman year when he got an idea that changed his life. He used to play basketball and would wear sports jerseys, but he felt that  basketball-wear can further imbibe the sports’ culture. That’s where he began developing the unique concept. He devised an apparel that resonates with the basketball game and culture. 

Jubilee found Bucket Culture in August 2017 and continued to grow the brand year-on-year. At such an early age, Justice juggled with relationships, family, work, and school to realize his dream to become a successful entrepreneur. Gradually, with positive word of mouth, the brand began taking mileage and Jubilee reacted quickly by investing in social media marketing, which further enhanced the product’s reach. Over the period, Justice broadened the product portfolio, improved the user interface and experience, and focused on expanding the brand. 

Bucket Culture gained massive popularity as they delivered creative designs along with high-quality, comfortable clothing. The online fashion apparel offers t-shirts, hoodies, unique basketball accessories, etc. The brand urges the game’s fans across the globe “to wear their culture.” Justice also collaborated with many high-profile basketball influencers, including Zaire Wade (son of D-Wayne Wade,) Liangelo Ball (Lonzo and Lamelo Ball’s brother,) and even Mearah O’Neal, Shaq O’Neal’s daughter.

Jubilee’s Bucket Culture is different from sporting giants like Nike and Adidas, as it provides more creative and relevant basketball designs and also includes popular logos and basketball lingo in its designs. Jubilee, at present, studies computer engineering and also has become one of the youngest fashion entrepreneurs of recent times.


Written by Umesh Agarwal

Umesh Agarwal, a founding member of Credit 101 LLC (, an established entrepreneur, credit guru, and mentor, is no exception to the young thinkers who wandered through the idea of being your own boss and escaping the shackles of micromanagement. What separated him from the rest of the aspiring millionaires is how his ideas fueled his life to action. Umesh studied Engineering in India; eventually moved to Texas and completed his Masters of Science in Engineering.

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