I wish I knew about that when I was in school!

That’s the reaction I tend to get when I tell people about Microtutoring™, a more efficient approach to tutoring that allows students to ask one or two specific questions within short bouts of time rather than pay for a full hour of help that they don’t actually need.

Education technology platforms are expected to reach a sky-high $252 billion in revenue by 2020. Among the resources now available to students is an online Microtutoring platform called Studypool. It offers direct 24/7 academic help to students who post questions, choose their budget, and set a time frame for which they need their question answered by. Once a question is posted, thousands of college-educated tutors from around the world can bid to answer. Studypool founder Richard Werbe focuses on providing an on-demand service to students seeking academic help at inconvenient late night or early morning hours from qualified tutors. This is an appealing option for those who find themselves stuck at the library at 1 A.M and, let’s be honest, we’ve all been there.

Studypool sounds almost too good to be true. After all, how is it possible to manage such a large, global market and ensure that all students get high-quality tutors across a vast array of subjects? Let’s take a closer look at how Studypool’s unique marketplace and company culture fosters the perfect landscape for students who need on-demand help.

The Basic Picture of Microtutoring

Everyone knows what tutoring is. You don’t understand an academic concept so you hire an expert an hourly rate to explain it to you. Typically, you meet with them in person. But the online globalization of the education market, the prevalence of online classes, and the sheer number of people who require personalized attention is making the traditional model of tutoring obsolete.

Tutoring is a rapidly expanding field that is experiencing even more growth as education transitions to an online environment. As universities begin to rely on online classrooms such as Blackboard or Sakai to distribute materials and communicate with students, the academic experience becomes increasingly depersonalized. Studypool responds to these changes by providing easy, one-on-one attention to students who need a more individualized approach to learning.

The Modern Student and The Modern Marketplace

Online classes and distance learning are markets with immense growth potential. Let’s say you are a busy student faced with the problem of having to choose whether to use the five hours you have to write an essay due at midnight or to study for a big exam tomorrow morning. This sort of time crunch is a dilemma that college students often face, and one that inspired Studypool founder Richard Werbe to create a Microtutoring platform. With this resource, students can cut down on the time needed to study for an exam by asking tutors for study guides and thorough explanations of confusing concepts.  They can also receive writing help—whether in the form of outlines, coming up with a thesis, or editing.

The most difficult assignment for students is often essay writing. Papers require a significant amount of energy that goes into choosing a topic, coming up with a compelling thesis, organizing complex ideas and formulating thoughts into a coherent argument that is written with correct grammar and syntax.

With Studypool, students now have access to an assigned tutor who can guide them through the exhaustive writing process. Having a tutor to bounce ideas off of and to help clarify analytical thoughts obviously saves the student a tremendous amount time and mental energy. Now, the question that people might have is, “Isn’t this the exact same thing as tutoring?”

No, because Microtutoring is to tutoring as ridesharing is to calling a taxi. Werbe has coined the term Microtutoring because of the short timeframe in which students can receive academic help and the marketplace setting for which students connect with tutors.

Be on the lookout for more on this exciting new industry.Opinions expressed here by Contributors are their own.

David is a professionally accredited leadership and marketing coach who works with young founders and early stage teams to help them navigate through emerging marketing opportunities with a current focus on artificial intelligence and virtual reality. Using the identification of new technological innovations that give way to different paths that can effectively reach customers, David is able to make marketing departments more effective, adaptable, and progressive.