In short, influencers have power. With benefits like these, it’s easy to understand why becoming an influencer is a big goal for a lot of entrepreneurs.
However, when trying to become an influencer, entrepreneurs make many mistakes along their journey. And, while some of these wrong decisions can be quickly fixed, other errors can slow down your progress, cost you tons of money, or actually hurt your authority.
So, pay close attention—with some hard work and focused action, becoming an influencer is within your reach. But it requires taking the right actions. Avoiding the common mistakes listed below can make the difference between rapidly growing your influence and remaining the best-kept secret in your industry.
1. Mistake #1: Starting Without a Goal
There are many ways to become an influencer. You could:
- Write best-selling books
- Contribute to large publications as an authority in your industry
- Film your own videos and turn into a YouTube or Facebook Live star
- Become a media darling who is featured in news stories online and on TV
- Travel the world and get paid a premium to speak in front of large audiences
- Take thousands of selfies and become a well-known brand on Instagram
- Grow a blog that has millions of readers each month
The list above is just a toe-dip into all of the possibilities that exist in today’s media-rich and connected world. There are many more pathways of influence.
But here’s what is important: while all of these options to become an influencer are possibilities for you, they aren’t all right for you, your life, or your business.
So the foundation of becoming an influencer is to know thyself and understand your vision. It’s essential to get crystal clarity on who you are, what you like to do—and what you don’t—,knowing where you want to go on your influencer adventure, and defining the type of platforms you enjoy using. Target the niche and audience you are passionate about and know you can add value to.
Target the niche and audience that you are passionate about and learn where they spend the most time.
For instance, I love connecting with communities and helping entrepreneurs grow their businesses through leveraging their personal brand, so I started a Facebook group as a way to build influence. I also love to write and talk, so two of my primary forms of creating content are writing articles and doing live streams on my Facebook page. I have two young children, so I know I don’t want to go around the world and travel because I couldn’t stand to be constantly away from them. I’m also not very good at photography or selfies, so I’m not focusing on Instagram as a key social media platform.
2. Mistake #2: Don’t Forget Tomorrow’s Next Big Deal
I see so many people chasing today’s “stars,” asking them for a joint collaboration or partnership of some sort. The stars are the people or publications or events in your industry with huge names, lists, followings, revenue, influence, and so on.
3. Mistake #3: Not Intentionally Building a Community
Final Thoughts on Building Influence
Opinions expressed here are the opinions of the author. Influencive does not endorse or review brands mentioned; does not and can not investigate relationships with brands, products, and people mentioned and is up to the author to disclose. VIP Contributors and Contributors, amongst other accounts and articles, are professional fee-based.
Wendy Maynard has 20 years of experience as a business consultant, marketing strategist, and executive coach. She co-founded Kinesis, an award-winning marketing firm and business consultancy based in Portland, Oregon. Wendy helps entrepreneurs and executives to develop remarkable brands, build leadership skills, and create great cultures. Her book, Marketing from the Inside Out, will be released in early 2017.