SEO is said to be the heart of the website that regulates the healthy working of the website and it needs timely maintenance and up-gradation according to the latest trends and changes in the advanced technologies. If you are experiencing certain issues in the website related to speed or website traffic then it is possible that there is something wrong with your SEO. For a smooth and healthy online business, it’s important to have good SEO to maintain website rankings and online presence. Take the help of the best SEO company in India for long-term improvement.
Check on these factors to find out whether your SEO is working fine or not.
1. Keyword ranking.
If you look at your day to day business, keyword plays a crucial role in the SEO hence it’s important to check where your keyword ranks. Generally, search results are personalized and Google considers search history, geographic location, and other preference factors. Search engines are always about testing various types of algorithms and checking up on competitor’s performance. As you monitor daily changes, you can easily spot the difference that which keyword is bringing conversion and traffic to the website.
2. Organic traffic
Organic traffic is always better than paid traffic. If your business is getting more organic traffic then it is a sign that your website is performing great. It all depends on the keyword you use; you can easily monitor the organic search traffic with the use of Google analytics tools. Though there are many other tools for monitoring keyword and traffic performance, stick to one tool to determine the real ranking and organic traffic.
3. SEO conversions and ROI.
It’s obvious that not every visitor will get converted to the customer so; it needs constant monitoring and improvement to make conversion rate efforts worth it. Every conversion point varies based on industry and different business models but with the modern SEO strategies but with the continued efforts and improving SEO strategies may lead to conversion later. Google Analytics is great for conversions and ROI where you can set up goals also that is:
- Goal templates
- Custom goals.
- Smart goals
You can try checking on all three options how it works and allows monitoring and converting leads. Take expert help if you are not comfortable doing the technical operations. Conclusion: Hope you found the blog informative and helped you find your answer to whether your SEO is working properly or needs improvement. It’s necessary to keep checking on the SEO performance even if you have experts to handle your SEO.
There are many tools that help to monitor SEO and website behaviour. There are plenty of businesses online available that is residing at the last page of Google search and unable to reach the desired traffic. It needs constant monitoring and making necessary changes to know what SEO strategy works best for the website performance, Consult the best SEO agency in India for maintaining a healthy online business.
Share your thoughts for SEO and monitoring tools that helped you in business improvement in the comment section.