Social media marketing is predominantly rising to become one of the most useful tools used today by businesses, entrepreneurs, and really anyone that is wanting a high success rate and a viable name.
Social media and Google search results are the first judgment a person makes when they are researching a business or an individual. Because first impressions are everything, it is of utter importance to ensure your social media page gives you and your business a good name the first time someone stumbles upon you.
How does someone make sure the face of their business looks good on the internet, you might ask? Well, if you don’t consider yourself highly skilled in the Facebook, Instagram, or Twitter world, there is no need to panic. Fortunately, there are experts for that in this tech-savvy world we live in today, and they call themselves Social Media Marketers.
What qualifies or makes someone a social media marketer? How do you know if they are even good at social media marketing and driving in traffic?
Someone who has a large following and much engagement on their social media platforms.
What is a social media marketer and how can I tell if they are useful in what they do?
Well, the first inclination you might determine is, does this marketer have a large following of their own, and if so, how much engagement do you they have on their platforms? If their number of followers is impressive, then let’s move on to step two: How often are they engaging with their audience?
Posting on social media doesn’t necessarily need to be a daily thing, but the level of interaction the poster has with their followers is vital. If their posts are meant for the target audience, you should see numerous comments, re-posts, and shares proving the effectiveness of what has been said. Do they post content that is relatable and sparks interest? Are their posts thought-provoking, emotional, or motivational? These are all clues to how useful a post might be and how an audience will interpret it.
The next step is to determine if they have any verifications on their social media pages.
Verification isn’t a requirement of a credible marketer, but it helps to show their level of skill, platform size, and marketing wisdom. On Facebook, Instagram, and Twitter, a blue checkmark shows the person or page is verified. Verified pages show the authenticity of a public figure, growing business, brand, and successful marketing tactics. Another thing: to gain Verification, one must also have a massive amount of publications such as stories, articles, and features about them under their belt. Differentiating from the rest of the profiles, Facebook has a grey badge that is solely for businesses and is pretty simple to get but allows you to show the immediate public your business is authenticated by Facebook and is trustworthy.
Next, ask yourself if this person or agency has a list of clients, credible sources, reviews, or anything legible to prove the value of their work. If they have steady, reliable clients, then this shows people are willing to invest their time, business, and money into letting them market their reputation and brand for them.
Where has this social media marketer been featured? Do they have websites, blogs, and links to tie to their name? What happens when you google their name? Do links pop up to show you who they are or does the world wide web remain silent like a mouse? Maybe they don’t have www. fame; perhaps, instead, they pursued an education in marketing which is just as respectable. Maybe they have both which is a win-win for both parties. If the person has experience, a background, or an education in marketing, then you are on track for success.
Now that you have gathered the appropriate knowledge of a social media marketer, and what is said to qualify one as such, then the time has come for you to make a significant decision.
Ask yourself, is this person qualified to take over and grow your social media accounts? Would you trust the fate of your name and business in the hands of the marketer? If the answer is yes, then you have found a qualified Social Media Marketer “SMM” to do their job, and work hard, so you don’t have to.Opinions expressed here by Contributors are their own.