Minimalism, it seems, is a trend that has become increasingly recognized. The practicality of doing a lot with less gives this lifestyle great relevance in the daily routine.
However, it is not only in this aspect that minimalism has come to stay. The inclusion of it in large corporations and small businesses is also becoming increasingly noticeable.
Working under the premise of preserving what is useful and discarding what is not represents not only an aspect of business welfare, but also of freedom, and it is precisely under this concept that the term business minimalism focuses its development.
The Art of Doing More with Less
Minimalism in business is not an obstacle to growth. On the contrary, this method stands out because it allows working focused on freedom and the development of an enterprise only with what is useful for it.
In other words, being small is seen as a useful and timely practice for the advancement of entrepreneurship, in which growth or expansion of areas that can further strengthen the business is allowed.
The application of minimalist thinking in a venture is possible when it is directed towards the intention of obtaining more freedom and comfort than economic benefits. You get, mainly, more freedom in terms of schedule, work pressures, and even personal matters.
One of the advantages of the minimalist approach applied to a venture is that it allows businesses to adapt to changes in the environment. As it is a small company, the working methodology is usually more direct and simple, which means that it can adjust to changes, either technological or social.
Using the Right Thing
On the other hand, minimalism is not about lack of elements, but about the ability to work with the right tools and achieve great results. Excessive human or material resources can be unfavorable for ventures developed under this approach.
Entrepreneurship from a minimalist perspective superimposes personal freedom over business growth. For example, a person who decides to work from home is prioritizing his comfort over expanding business on a large scale.
This is not to say that it is a limited business, but rather, it allows you to get a clear point of the way where to direct the business and how to do it. Growth may be slower and without the need to acquire higher responsibilities, for example, debts to boost entrepreneurship among others.
Minimalism also means an enormous degree of productivity. This is because aspects such as money, time and effort, are directed to priority activities for the welfare and operation of the company. It’s because no unnecessary expenses or excessive tasks are carried out.
Like the company, the entrepreneur also becomes a person with greater productivity, because they focus their vision on those indispensable tasks that should not be delegated.
Simplicity is the Key
Within the minimalist perspective, simplicity is elementary. That is why products or services in this context are aimed at comfort, utility, quality, and less superficiality. Although the brand is important, it does not represent a priority but is part of a complement to offer users or consumers what they need.
Tips for a Minimalist Business
Entrepreneurship from a minimalist point of view is a challenge just like a traditional business, which is why taking into account some aspects is important to ensure its progress:
As mentioned, minimalism focuses on having the right tools and using them properly. In this context, automation is elementary. The participation and importance of new technologies in business development is undeniable. Therefore, its use can facilitate the execution of various administrative tasks and make some processes within the enterprise easier.
2. Cloud-Based Tools
In addition to making it easy, these tools allow you to access important documents, files and reports of your business anywhere at any time. This facilitates the management of different aspects and helps to keep an eye on every step within the business.
3. Streamlines Processes
The reduction of intermediaries, the creation of strategies and all those aspects that are not indispensable for the progress of the business must be eliminated.
The intention is to work only with those tangible and non-tangible elements that are a priority and necessary within the company, otherwise, dispensing them will be the most favorable and effective for productivity.