In the world of online marketing and lead generation, one of the most important things for a business to rely on and put financial efforts towards, is their SEO and search engine marketing. However, with billions of sites on the internet and only a select few able to get listed on that elusive first page of Google.
The good news is, there are SEO agencies and solutions out there to help in the process. The bad news is, there are simply way too many different options out there to choose from and it can quickly get overwhelming.
In this article, we are going to highlight the many benefits of going with a localized SEO agency, versus one that caters to businesses throughout the world, large and small.
If your small business is in the process of perfecting their search rankings or looking to improve it’s content creation and marketing efforts, this article is a must read!
1 – Specialized Expertise in Local SEO
If you had to make the decision between a huge marketing company, or a localized SEO business, it would likely be a much better option to go with the latter if you are looking to improve your localized search efforts.
There are many reasons for this, but when searching out the best marketing company to work with, it’s a much better idea to go with one that has experience in local marketing — versus one that offers solutions to businesses big and small across the board.
For example, let’s say you were looking for a localized service of SEO Brisbane, Australia. After looking over their website and case studies, you would see that they are successfully working with several different companies in the Brisbane area, which proves they know their local marketing.
No matter where your business is located, it’s always a good idea to explore your options with local SEO businesses that know your area, while also being trusted by various other businesses in your area.
2 – Improved Customer Support
Another big reason to consider your options with a smaller localized SEO company, is that they might actually provide better customer support than some of the bigger players.
More often than not, big SEO companies will take any and all clients — as they are just looking at the profit margins on each new client and deal. With a local SEO agency, they are more likely to have a smaller dedicated team, which is more focused on getting results and keeping their clients long term.
It’s also a good idea to explore the different types of support options available. Some platforms and solutions will have an online chat or ticket system, which might make it hard to get someone on the phone. While you might find the complete opposite with local agencies that are always direct phone and email support from your dedicated account manager.
This isn’t always the case, but it’s definitely something that should be considered when going through such a decision process.
3 – Better Pricing and Customized Packages
Similar to what was previously discussed in being offered better customer support, one might also find that a local SEO agency is very interested in a long term deal and the overall success of your business — thus, offering better pricing and customized packages that other players in this space might not.
The important thing to remember here is that local businesses and brands looking to rank in Google, might not need all of the bells and whistles that are pushed and promoted by big name agencies. Such additional services that might be packages into larger plans are pay per click, reputation management, social media, lead generation and more.
No matter what type of search engine optimization plans or services you go with, it’s important to put in the time and effort to review all services offered and the included costs for each.
Local SEO Summary
Having read through each of the three examples and reasons above, you should now have a much better understanding of the process when choosing between a local or global SEO agency. Each has their own benefits, but if you are a localized business looking to target audiences in your city or state, it’s usually a better option to go with a niche-focused service that already has experience in your area.
At the end of the day, not all SEO agencies are created the same. If you are willing to compare the many different solutions out there, you will be much more likely to find one that fits best with your needs, goals and budget. And this is especially true if you are a company that is focused solely on local SEO and targeted audience reach in your area.
If you’d like to learn more on this topic and how to rank higher in the search results, we recommend you take a look at our SERP reference guide for 2021 and beyond.