Struggling to expand your practice in 2021? We are living in a digital era where having a social media presence is becoming the norm for small businesses. Although there are several other routes in driving new patient leads, social media is one of the most prominent in 2021 (and isn’t going anywhere).
Here are 3 strategies to follow in order to build a strong online presence for your Physical Therapy practice:
Original Branded Content
Curating original branded content is a great way to familiarize your logo in front of potential customers. Whether that be creating educational content, content related to holidays, or fun and engaging content (like trivia questions) – branded content is the way to go (opposed to reposting others).
Behind The Scenes Content
You may not find your day-to-day job interesting but social media does. Showing behind-the-scenes videos or pictures is an oddly popular trend in 2021. Another great way to show the work your practice does is by utilizing before and after photos.
Engaging With Your Target Audience
Engaging with potential clients can go a long way. When you engage on a social media post, you create greater brand awareness. One meaningful comment or compliment below someone’s posts can turn a stranger into a client. A great strategy to use is taking advantage of local hashtags. If your target audience lives in a particular town or county then focus on engaging on those specific hashtags.
Interested in outsourcing your Physical Therapy practices’ social media? Cox Visuals is New Jersey’s premier social media agency and the expert in helping you boost your practices digital footprint on social media. From setting up your profiles and creating professional content to publishing regular posts and engaging with your followers, we do all the heavy lifting. Text “PT” to 908-930-9813 to chat with our social media experts.