According to assetdigitalcom.com, “71% of small-to-mid sized businesses use social media to market themselves, and of those who do so, 52% post at least daily.” Social media is one of the most powerful tools in terms of driving new patients to your physical therapy practice. Here are a few pointers in maintaining a better social media presence for your small business.
Maintain A Regular Presence
While creating a profile is a great first step to leveraging social media for your practice, maintaining it is even more important. In order to expand your brand’s online reach, you need to post valuable content consistently.
Engage With Your Audience
Engaging with your target audience is a crucial step to building up your social following. Whether that means commenting on their posts, thanking them for their kind reviews, or answering their questions, be sure to engage with them online.
Don’t Just Post Serious Content
This may sound counterintuitive but don’t just post serious content. Some of social media’s most popular brands include memes in their content. A funny photo or video can get a message across to your audience in an exciting, less boring way.
Interested in outsourcing your Physical Therapy practices’ social media? Cox Visuals is New Jersey’s premier social media agency and the expert in helping you boost your practices digital footprint on social media. From setting up your profiles and creating professional content to publishing regular posts and engaging with your followers, we do all the heavy lifting. Text “PT” to 908-930-9813 to chat with our social media experts.