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3 Things You Need to Do Before Launching Your YouTube Channel

Starting a YouTube Channel is a daunting experience. Make sure you do these 3 things before you announce it to the world.

Creating a YouTube Channel and launching it for the world to see is an incredibly daunting task.

Despite the fact that over 75% of children want to become YouTubers, most never get around to launching a channel. Will anybody care? Will anyone subscribe? Will people make fun of you? The answer to all three questions is: Yes, of course they will.

Once you’ve finished grappling with these concerns, which you eventually will, there are some proven hacks you need to be aware of. Luckily for you, your favourite, internationally-acclaimed YouTuber, Joe Binder, is here to help. Follow these steps and you’ll be heading in the right direction.

1. Upload a Profile Photo

Joe Binder’s eye-catching thumbnail photo.









Make sure you have an eye-catching profile photo. You’ll need to change your profile photo through Google, but that’s easy to do. I’d advise using an eye-catching background colour, like the one above, and keeping this photo consistent on your other social media channels. That way, when people see you interact online, they’ll instantly know it’s you.

2. Upload a Customised Banner

Your YouTube banner is the largest piece of advertising and the most valuable piece of real estate you have on your channel. Treat it that way. Make a custom banner that indicates what content people can expect on your channel. I’d advise writing your name, the type of content, and your upload days – if you have them planned!

These are easy to create with online design applications – Canva is my personal favourite. Make sure that when people find your channel, it looks like the channel of someone who’s serious about making good content.

Jake Paul’s informative and well-designed YouTube channel banner.

3. Optimise Your “About” Section

Don’t underestimate the importance of this section. Here is your opportunity to tell a potential subscriber, in plain English, what value you can offer them. Whether that’s entertaining gameplay videos, educational tutorials, or full-blown daily Vlogs, you need to indicate what someone will be seeing on your channel if they subscribe.

This is also the time to plug your other social media accounts and show that you’re not just a one-trick pony.

A screenshot of Sara Dietschy’s about section.

There you have it!

Launching a YouTube channel and building an audience is a notoriously difficult thing to do. That’s why you need to put effort into making the look of your channel – the photo, banner, and about section – as enticing as possible. That way, when you publicly launch and people stumble across your channel, they’ll have more of a reason to stay.

Joe Binder

Written by Joe Binder

Joe is the 21-year-old founder and CEO of WOAW, an online marketing company. During his time at Cambridge University, Joe founded ‘Students Of’, an international media project documenting the lives of students around the world. He recruited and managed a team of 20 students to grow it from 0 to 2.5 million monthly hits within 6 months, and later created a YouTube channel documenting his life, which now has over 1.3 million views and 17,000 loyal subscribers.

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