If you haven’t heard of Mark Lack, you almost certainly will in the near future. As a hugely successful personal branding expert, Mark Lack has built an empire based on lifting up those around him. His clients find that, by working with Mark, they can grow their personal brands at an accelerated rate — far outpacing the competition in the process.
So, what advice does Mark Lack have to offer to entrepreneurs? More importantly, how can you use the knowledge of a personal branding expert to improve your business? Read on to find out!
3 Personal Branding Tips from Mark Lack
If you’re looking for more ways to enhance your business and scale your personal brand, you’re in the right place. So, here are the top three tips to improve your business from one of the world’s top personal branding gurus:
Make Sure You Have a Story to Tell
Before all else, personal brands should have a story. If you don’t feel like you have an interesting story to tell, you need to really dig deep to find out what makes you unique. Once you have something in mind, use this story to help make your brand stand out from others in your industry.
For example, if you struggled with weight issues growing up, use that story as a foundation for your brand. Millions of people struggle with their weight, ensuring that many people will identify with your experience and be more willing to listen to what you have to say. Telling your story also gives your business a greater sense of authenticity, which is one of the main things people look for in a personal brand.
Form a Personal Connection With Your Audience
A lot of social media influencers and personal brands assume that people will automatically want to connect with them based on their accomplishments or niche authority. While these factors will certainly drive traffic and sales, they won’t necessarily help keep your audience loyal for the long term. As a result, you’ll need to find ways to connect with your audience on a personal level.
When consumers seek out a personal brand, they want to find people who have expertise. However, they also want to find people who are relatable. In essence, people want to see a reflection of who they are — or who they could be. By reading your audience and keeping your fingers on the pulse of your target demographic, you can build a reliable following and grow your brand for years to come.
Develop a Professional Network
When you create a personal brand, you may feel like an island — completely alone and separated from other businesses. Fortunately, it doesn’t have to be this way. In fact, entrepreneurs often find that they can grow faster by creating a strong network of like-minded businesses and individuals.
This doesn’t mean that you have to coordinate with your competitors. Finding businesses or individuals who could add value to your brand is like finding a diamond in the rough. It may take a great deal of networking, but the payoff makes it all worth it. By working with others who are related to your brand, you can find ways to grow your audience and even opportunities to greatly increase your revenue.
Are you interested in getting more tips from Mark Lack? If so, be sure to check out Shorten the Gap today!