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4 Influencers who are Taking a Entrepreneurial Approach to Monetization

How the influencer industry is evolving in terms of entrepreneurship involvement.

Bryce Hall and Josh Richards - Founders of Ani Energy. (Image sourced via: Josh Richards / Instagram)

It’s no longer news that top-tier influencers make tons of money from social media these days. Social media content is often filled with mega-mansions, supercars, and just about any and every over-the-top expensive thing you can think of. All that is beginning to change. Instead of blowing money on luxurious and often unnecessary things, influencers seem to be shifting their focus to starting businesses. 

These influencers have taken an entrepreneurial approach to monetize their massive social media followings.

Emma Chamberlain 

Emma Chamberlain owns Chamberlain Coffee, which is a massive coffee and coffee-related accessories brand. Chamberlain built the brand up after finding her passion for coffee within her YouTube videos. All its products, which are carefully sourced and certified by USDA organic and fair trade, are freshly roasted and prepared at its local facility in California. Chamberlain Coffee also recently launched a coffee subscription program for their coffee addicts!

Bryce Hall

Bryce Hall is an angel investor, entrepreneur and the host of a business-related podcast, “Capital University.” Hall partnered with Josh Richards to establish an energy drink company dubbed Ani Energy. In an interview with Benzinga Hall explained “as my influence has grown, I’ve learned some hard lessons. Some of those lessons involve entrepreneurship. I’ve watched as other influencers sold their souls to promote other peoples’ brands and businesses, which has made me wonder why we aren’t harnessing our platforms to further build our own businesses. Other lessons involve money. Specifically, how to manage it.” 

Mr. Beast

Jimmy Donaldson, better known online as MrBeast, is an American YouTuber, entrepreneur, and philanthropist. He has been credited with pioneering a genre of YouTube videos that center on expensive stunts. Jimmy has five YouTube channels; “MrBeast”, “Beast Philanthropy”, “MrBeast Gaming”, “MrBeast Shorts”, “Beast Reacts” and “MrBeast 2”. Once his primary channel took off, Donaldson recruited several of his childhood friends to help him run the growing brand. Jimmy recently founded “MrBeast Burger” which is a delivery-only fast-food restaurant chain, in partnership with Virtual Dining Concepts, LLC.  

Josh Richards

Joshua Richards, a Canadian internet personality and entrepreneur, serves as chief strategy officer of Triller along with numerous other endeavors he has gotten involved in. Richards is the co-founder of TalentX Entertainment. Subsequently, Richards signed a recording contract with Warner Records and was the first artist to sign with TalentX in July 2020. Richards cited the need to protect young content creators, as the reason for founding TalentX. He told NewsWeek, “No one had the creators’ back. It was all these managers coming into the scene and trying to make a quick dollar off these young kids.” Josh recently joined Remus Capital, an early-stage venture capital firm. Some of his recent investments include ReKT Global, Lendtable, Atmos, Versus Game, AON3D, Poppi, Chalk Messaging, Stir, and Humaning.

Connect with me on Twitter, Instagram and LinkedIn. Are you an aspiring entrepreneur? Check out my new book: Strictly Business: How to Crush it as a Young Entrepreneur.

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Written by Brendan Cox

Brendan Cox is an American entrepreneur specializing in influencer marketing and social media. He is a driven entrepreneur looking to help businesses and influencers leverage social media to the fullest extent. Under his leadership, Business Blurb has grown exponentially and became the fastest-growing Entrepreneurial Media company.

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