Public relations (PR) is often overlooked by many brands, businesses owners and entrepreneurs. Whether it’s because of the expensive price tag that traditional PR companies come with, or the lack of guaranteed results, many a great opportunity is missed out on due to a lack of PR and a digital footprint.
PR by definition, is a strategic communication process that builds mutually beneficial relationships between organisations and their publics. It is the perfect way to build trust, credibility and authority, and also to build your digital footprint to position your brand for long term success.
Like many of the clients I’ve personally worked with, you could be missing out on dozens of potential clients. When a prospect see’s your competitors’ articles flooding the first page of google, with yours nowhere in sight, who do you think they’re going to go with? In my opinion, you shouldn’t leave it to chance.
Here’s 3 reasons why PR needs to be a part of your marketing strategy in 2021.
Trust & Social Proof
Competition is at an all time high, and trust is at an all time low. This makes it tough for businesses just starting out, or businesses who have been around a while and have not much to show for it. When it comes to marketing ourselves, people don’t really care how good we say we are – they care about what others say about you.
People associate you with the places where they get the information about you from, which is where psychological biases like social proof come into play. Having PR in the right places builds instant trust with your audience, and gives you and your brand third party credibility and social proof, that you won’t get from screaming the loudest from your own roof.
Ranking in Google
Now I’m not 100% sure how you found this article, however the chances are that you probably found it near the top of the first page of google – am I right? Regardless, having a strong digital footprint is key in a competitive market.
The perfect example I like to use is this: If a potential client were to google you, and then google your biggest competitor, to find they had dozens of articles in notable publications and you had nothing but your facebook page – who do you think people will choose to work with? Just because you have a great business and testimonials, doesn’t mean you’re going to be the pick of the people. Don’t leave it up to chance.
Now, following on from the last point, having a presence everywhere in 2021 is paramount to success. Do you think big players like Gary Vee are just going to use one platform or marketing channel? Not a chance. They understand how important it is to be everywhere – including the media. Google any of your favourite influencers, and you’ll find their PR everywhere.
As they say, it takes an average of 7+ touchpoints for people to want to work with you, and by showing up just about everywhere they look, the chances are you’re going to be the one top-of-mind when it comes time to purchase.
One of the biggest trends I’ve noticed in 2021, is companies using their press articles to direct their ads to. These big brands know how much power having “as seen in” or simply a reputable publication logo on their ad is going to be for increasing conversions. The same thing goes for websites, landing pages and funnels – without an as seen in, section you could be missing out on over 40% increases in conversions.
In the competitive environment of business in 2021, you need to do everything you can to stand out. As one of the best PR agencies, our team at Boost Media Agency can get you great press guaranteed, without the ridiculous $4k monthly retainers of most PR companies.
If you’re interested in learning more about how we can help you with this, visit our website here to find out more.