In today’s fast-paced digital world, trying to manage an online store on your own isn’t going to help you achieve long-term success. These aren’t like those long gone days when a “mom and pop” store on the corner could get by with just a handful of employees. From putting your marketing in front of the right people to optimizing your website, there are a lot of tasks that need expert input if you want any chance of pushing beyond the competition.
Thankfully, there are a host of AI products available to make your life easier and improve your online store’s sales. By implementing a few key tools in your business, you’ll be in a better position to more effectively reach your target audience and grow your customer base. Here’s a closer look at five tools that can have an immediate impact.
1) Traffic Booster
Mastering PPC advertising can be one of the most time-consuming and costly parts of any digital marketing strategy—but not with the help of StoreYa’s Traffic Booster. This AI tool uses an advanced algorithm to automatically optimize PPC campaigns on Google, Facebook and other platforms.
By matching keywords to site content and using a real-time bid optimization system, this tool puts relevant messages in front of the right customers. Best of all, the technology backing this system focuses on maximizing your cost-effectiveness, helping reduce the cost per click associated with each campaign.
Getting immediate, relevant answers to shopping questions continues to create obstacles for online customers, and if they can’t get the answers they’re looking for, they’ll quickly leave your site behind. This has made chatbot implementation more important than ever, especially if you have a smaller customer support staff.
Liveperson uses AI and machine learning to help your store deploy highly effective chatbots that can work in tandem with a human customer support team. With the use of a quality chatbot, customers can quickly get answers to their basic questions, resolving concerns and increasing the likelihood of a sale.
Email marketing can be one of the most effective ways to drive customers to your online store, but crafting body copy, subject lines and calls to action that actually appeal to people is often easier said than done. Phrasee takes this challenge out of your hands by using an advanced AI system that determines what type of content will have the biggest impact on your target audience.
Machine learning doesn’t just ensure that the AI system produces content that sounds like it was written by a human being, it also writes content that matches your brand voice. Allowing AI to craft more effective email content is a surefire way to increase store sales.
While Betaout offers several AI features that can help with behind-the-scenes tasks like workflow automation and building KPI dashboards, its ability to assist with abandoned shopping cart recovery is likely to have the most immediate impact for online stores. It is estimated that shoppers abandoned $4-trillion in merchandise in 2017 alone, meaning that if you aren’t making an active effort to recover these customers, you could be missing out on quite a bit of cash.
Betaout’s AI tool uses customer data to send real-time updates to a customer after their cart has been abandoned. Betaout pulls information directly from your site and the customer’s cart to send emails or even text messages to customers who abandoned their shopping cart. Inventory updates, limited-time sales and other alerts will greatly increase the likelihood of your customers returning to their carts to make a purchase.
Modern web customers don’t want to navigate through a series of menus to find the product they’re interested in. Google, Bing and other search engines have made it so that we expect a similar search experience when visiting an online store. The problem, of course, is that most online stores don’t have the capability to deliver relevant results for searches like “small blue shirt” or “chair with leather cushions.”
Twiggle ensures that customers who visit your online store won’t be frustrated by search tools that don’t understand what they typed. This AI product uses advanced knowledge of human linguistics to understand what your customers are looking for and display the right results—just like in a real search engine—that will help you make additional sales.
With the right AI tools on your side, you can automate key marketing tasks, streamline the lead generation process and ultimately improve your sales numbers. Best of all, you don’t have to wait to start enjoying these benefits. Start using these tools today, and you’ll see what a difference they can make for your store.
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Nathan Resnick is a serial entrepreneur who currently serves as CEO of Sourcify, a marketplace of the world’s top manufacturers. In the past, Nathan has brought dozens of products to market, been a part of campaigns on Kickstarter raising a total of over $1mil, used to live in China, and knows the ins and outs of how to turn ideas into realities. He currently writes for Entrepreneur and the Huffington Post.