The growth of any business begins with personal branding because it’s how you get to establish your business’ public persona to your target audience. It defines what you and your business stand for, what goals you want to achieve, and how you can make a difference through your products or services.
When done right, personal branding is an effective way for you to establish yourself as an expert and thought leader in your niche. At the same time, it also positions you in a unique way so that you can stand out from your competitors.
All these help you build yourself as someone that your target customers can trust. This is crucial to the success of your business, since studies show customers purchase products and services recommended by people they trust.
If you’re really serious about building your personal brand and attracting career opportunities, you need to have a website.
Having your own website means that you have your very own platform where you can publish blog posts, host webinars, grow your email list, and sell your products or services. At the same time, it also serves as a hub to which you can direct people from social media and those looking for information on search engines to learn more about who you are and what you do.
Of course, what you put on your site greatly depends on your goals and your niche, but there are five distinct elements common in all effective personal branding websites.
1. The Right Domain Name
Since it’s a personal branding website, it’s important to use your name for your domain as much as you can, even if you own a business. Not only is this site all about you, but it also gives you the opportunity to use this as a platform to other avenues of opportunity that may not be aligned to your business.
The domain extension you choose is also just as important. Even though there’s now a wide range of domain extensions available, I would recommend sticking with using the .com extension.
For starters, it’s one of the oldest and most commonly used domain extensions. When potential clients or visitors will go and visit your site, it’s very likely that this is the domain extension they’ll use.
On top of that, most mobile devices today already include a .com button on their keyboards. Mobile internet is now on the rise, with 52% of online traffic coming from mobile phones.
So, it’s only logical to use a .com domain extension.
2. An Eye-catching Logo
They say a picture is worth a thousand words, and that’s exactly what a logo does for your website.
A brand logo is a visual representation of what it is you do, what you stand for, and makes you and your brand memorable to your target audience. It also showcases your personality, which makes you unique from your competitors. FreeeUp.com gives you the option to have a professional create your logo.
3. An Easy-to-Remember Tagline
You only have 3 seconds to tell your visitors who you are and what you have to offer. If you can’t do that effectively within that short time frame, you’ll lose your potential clients and customers to your competitors.
That’s where adding a tagline on your site’s homepage helps. It gives your visitors a better understanding of your unique value proposition.
One tip when writing your tagline is to zero in on one of the top pain points faced by your target market. When they see that you can help them with this, it’s more likely that they’ll stay longer and have a look around.
4. An Optimized About-Me Page
Your About-Me page is perhaps the most important section of your website when creating an online portfolio. This is where your visitors can learn more about who you are and what you have to offer.
When writing your About-Me page, do it as if you’re telling a story to a friend. This is a great way for you to immediately connect with your readers, especially if they are going through what you went through.
That’s because, instead of merely focusing on who you are, the story centers on the “why” behind your business. This allows you to become candid, genuine, and even vulnerable at times. All these are things that your readers will appreciate, making them bring down their walls and be more willing to connect with you.
5. Provide Quality Content
Creating and publishing content that’s helpful and valuable to your target audience consistently will further establish you as a leader and expert in your industry. At the same time, it will also improve your site’s search rankings.
Before you get started, you need to create a content marketing strategy. Start off by developing a persona of your ideal client. Find out what their pain points, goals, and challenges are since these are the best topics to address on your website.
Finally, create an editorial calendar for you to follow. You can use something as simple as an Excel sheet, or you can go with something more robust like a project management tool – whichever you’re most comfortable with.
Have you created a website to solidify your personal brand online? Why or why not? Share your thoughts in the comments below.