Photo of people using laptop

5 Tips for Using Marketing for Growing a Software Company

Effective marketing strategies are the best and most effective way to grow any business into a success. However, doing so can at times be pretty challenging. Below are some tips you can try when using marketing to grow your software company.

1. Design an Active Website for your Software Development Company

Designing and creating a website has become the essential first step for any company looking to grow. Your website needs to be fully equipped and updated with proper and updated content. Let it serve as a source for your lead generation.

Moreover, ensure your website can advertise your software innovatively and effectively. Plus, invest in making them attractive, functional, and engaging to visitors.

2. Develop a Content Strategy that Drives Online Literacy

While technology is advancing every day, the digital literacy of many people is still not up to par. That’s why it is important to develop a content strategy that can solve this problem, as well as drive online literacy.

In addition, bloggers need not worry about SEO as keywords and SEO are no longer needed when using influencers as they have their audience already.

In this way, the developer may provide the blogger with a content topic that is relevant to their audience, and then ask them to create a blog post about it.

3. Target and Drive Traffic using SEO

SEO (Search Engine Optimization) is critical for driving leads and traffic to your company’s website. Hubspot states that about 64% of professional marketers put more effort into SEO to market their goods or services.

Convert your prospects into customers by bringing them to your website through the right keywords and content. Use SEO tools to understand how customers search for, discover and evaluate products. Then create compelling copy that will convert prospects into customers, which ultimately drives sales.

4. Market your Software Company Using Social Media

Today, social media presents an excellent opportunity to reach millions upon millions of potential customers around the world. According to Screwpile Communications, 78% of businesses that use social media to advertise their brands perform better.

Social media can also serve as a powerful way for you to communicate and connect with your current customers so you can address their concerns or feedback in real-time; which in turn, will build stronger relationships between them and your brand.

5. Outshine Other Software Companies

The number one mistake that software companies typically make when it comes to marketing is neglecting the power of public relations. It’s always a good idea to maintain relationships with reporters and media outlets, as this can bring your company extra exposure.

Regularly share newsworthy content on social media platforms like Twitter, Facebook, and LinkedIn. Doing so will broaden your company’s horizon and make it easier to connect with new people.


When you implement these tips, marketing for growing a software development company becomes a lot more straightforward.

For effective results, always remember that you need to develop a content strategy that will drive traffic and convert visitors into leads. You can then use those leads to generate sales.

However, if you feel like the content strategy is too much for you then you can always outsource it to a company that specializes in software marketing. With this, your business will grow into success.

This is a Contributor Post. Opinions expressed here are opinions of the Contributor. Influencive does not endorse or review brands mentioned; does not and cannot investigate relationships with brands, products, and people mentioned and is up to the Contributor to disclose. Contributors, amongst other accounts and articles may be professional fee-based.