Instagram is one of the most popular social media networks among Millennials and others who love the visual stimulation this platform can bring. There are many businesses who thrive under the umbrella of Instagram’s network and you can be one too.
While many people grow their Instagram account using advertising strategies, for most people, the budget isn’t there and you have to rely on other methods. The great news about this is you can still grow your Instagram presence organically by using five methods of success which I have outlined for you today.
#1 Post Consistently
As with any social media network, the only way you’re going to grow your presence is if you have a presence there. With all of the social networks out there, your audience is sure to be on one of them. If you have chosen Instagram to be your go-to platform, you have to make sure you create content which will keep you in front of your audience every day.
Having an Instagram presence is part of the marketing strategy for your business so you don’t want to forget what your audience needs from you on this network.
Create a posting program and stick to that schedule. Not only are you creating consistent content, but you are getting your message to the people who need to see it.
#2 Know Your Hashtags
If you don’t have an Instagram presence right now, hashtags will be the lifeblood of growing your presence there. Instagram hashtags are great because they work! With some social networks, using a hashtag seems like the last thing you think of, but it should be the first thing on Instagram.
Take everything you know about your business and learn what people are searching for on this network. You can then convert these into hashtags—even brand your own hashtag for future reference. If you need some help with finding out what people are searching related to your brand, you can use Hashtagify. This is a great search tool which will pinpoint exact searches so you can capitalize on them naturally.
All-Hashtag is also another website where you can search hashtags, and it will spit out all of the relevant hashtags related to that particular keyword. Use sites like this to get more ideas on which hashtags you should be using when you post.
#3 Theme Your Account
What I’m talking about is the way your visuals are posted on Instagram. Take Rena Awada for example. The theme of her HealthyFitnessMeals page is healthy recipes. Her account gained 3.5-million followers over the last three years because she did a marvelous job of informing her followers about healthier options for their favorite meals.
“Keeping up with content is certainly not an easy task! I would spend hours looking for recipes and images to match the theme of my page. It always warms my heart knowing so many are remaking the food I share; it really puts a smile on my face. Makes all the hours I spent looking for content well worth it. I am encouraging millions to eat healthier and showing them that healthy eating can also be delicious and fun.” Rena explains.
When you post to your Instagram account, you have to be picky if you want to continue the themed look for your profile. This can help with branding as well and continue to keep your brand top of mind with the user.
When posting, find inspiration which will adhere to the common themed look you are wanting to portray. Not only will this look awesome, but it will also look professional and help establish brand authority within your audience.
#4 Make Use of the Right Tools
You can’t set sail on a ship without the right tools to get you where you need to go. The same applies to your Instagram account. Having the right tools at your disposal will determine if you arrive at your desired destination and in one piece.
Here are some tools to help you along the way.
IconoSquare is a great tool which will help you schedule posts, get in-depth analytics, track comments, and respond to comments within the app. It’s very resourceful when you have your hands full with tracking and analytical data which you need time to manage.
Most use Iconosquare for the ease of scheduling. Simply place your image and schedule it to be posted at a later date. You can fill up your queue for the day or week and allow them to do the hard work.
Keyhole. cue allows you to track and manage keywords and hashtags that are more relevant to your brand and what your audience wants to see from you. It has a real time hashtag tracker which monitors individual hashtag stats.
As stated before, tracking the right hashtags is going to help you get the most out of your Instagram campaign, and keeping up to date with all of the relevant hashtags is important to get your content in front of the right people.
#5 Be Engaging
One thing most people forget when they get into the mix of using a lot of automation tools is the engagement process.
In order to create a personalized brand which connects with your audience, you have to engage with them at some point. Share their posts and comment as a friend who is interested in what they have to say. This builds trust and creates valuable relationships for your brand later down the road which you can take advantage of.
The more you engage, the more they will remember your face. The next time you post something that calls for them to take action, they will more than likely do it because they trust you. Engaging is an important part of your strategy which you should never forget.
You don’t have to go broke in order to create a large following on the Instagram network. There are countless numbers of people who want and need what your business has to offer them. These seven tips will help your business capture their attention and business if you continue to proceed consistently.
Opinions expressed here by Contributors are their own.