Are you looking for some new fun and exciting ways to increase your following on Instagram? If so, you’ve just come across one of the best resource guides on how to do exactly that, while also giving you some ideas on how to grow your following right away.
With more than a billion active users on the Instagram platform, it’s simply the best opportunity for growing your following while also increasing brand loyalty in the process. And best of all, it doesn’t matter if you are just starting out or already have millions of followers — each of these proven content creation and marketing methods work extremely well to bring new daily followers to your IG profile page.
In this article we are going to highlight the many different ways you can grow your Instagram following through the use of free content creation and promotional methods — while also growing your brand loyalty and user engagement in the process.
Let’s get started!
1 – Partner Up with Other Micro-Influencers
Have you ever wondered why the world’s top social media influencers all seem to be friends with each other? The reason for this is simply that they all can benefit from commenting, sharing, liking and mentioning other users online — whether that be through Instagram, YouTube or Facebook.
The more discussion, drama, hype or cross-promotion, the more users that are going to find about other influencers… thus, further helping to grow their audience count and daily followers.
No matter what niche market you are in, there are a ton of opportunities when looking to partner up with other influencers online. Take a moment to see which micro-influencers are within your realm, and shoot them a DM to see what ideas they might have for cross promotion and free user growth.
2 – Run a Giveaway of Content
Everyone loves and good contest and the chance to win something for free, and thanks to the power of social media, it’s now easier than ever to set one up and have promotion spread throughout the world.
There are many great things about running a contest through Instagram, which consist of:
- Allowing users to enter with likes and shares
- Enticing users to comment to increase entries
- Followers sharing the contest to bring in more entries
- Getting sponsors to provide you with the prizes
- Ability to use contest hashtags to get immediate attention
Right off the bat, we have plenty of great reasons to start running free contests and giveaways on IG.
When running a new contest from your account, be sure to offer a prize that is relevant to your demographic audience or services offered. It’s also a good idea to have your contest running for at least 7-14 days. This way you can get the most promotion out of it as possible.
3 – Create Fun and Shareable Content
At the end of the day, the best content on social media is what users like most. No matter if it’s a contest, a meme, or short video that went viral because it caught a funny or memorable moment… those are the genuine content types that work best.
This is why it’s so important to continually create content that people not only enjoy, but will also want to share with others.
Take a look at any of the most commonly shared content on the internet today and it’s funny and cute stuff. People love to like and share things that will make other people smile or laugh, so this is a great angle to go after.
As pointed out in this resource guide from MarginMedia, the following types of content get shared, liked and commented on the most.
- Inspirational Quotes
- Human Faces
- Landscapes and Scenery
- User-Generated Images
- Behind the Scenes
- What’s Trending
No matter what type of content you create, just make sure it’s providing value to the end user and not just looking like a paid ad for your brand or business.
4 – Focus on a Wide Range of Hashtags
Hashtags are everywhere when it comes to social media usage and content. However, some platforms rely on hashtags more than others, and Instagram relies on them more than any others.
When it comes to increasing your following and getting more likes, it’s all about using the best hashtags possible in to your social updates. It’s also important to know which ones to use and which to stay away from.
A great example of this would be hashtags like #diet #money #success — these are ones you might want to stay away from when trying to build your brand or following. While they are extremely popular and used quite often, it will be hard for you to compete and your content will likely never rank at the top of the search rankings for that hashtag.
A better idea is to go after hashtags that are less used, but more targeted. A good example of this would be anything that is more well-known which in a niche market, such as “#dresstoimpress or #gymlife — each of these are very specific, and if you have content that is relevant to someone searching for that, they are much more likely to click and start following your profile.
Another useful resource is this one from Later.com, which provides us with different ways to target audiences around the world based on their existing locations, interests and personalization.
- Hashtags indicating your product or service, like #sweater or #coffeeshop
- Hashtags indicating your niche in your industry, like #weddingphotographer or #travelphotographer
- Hashtags for Instagram communities in your industry, like #bakersofinstagram or #foodiesofinstagram
- Hashtags for special events or seasons, like #whiteday or #nationaldonutday
- Hashtags using locations, like #pastrynyc, #madeintoronto, or #sydneysweets
- Daily hashtags, like #mondaymotivation, #tuesdaytip, or #wellnesswednesday
- Hashtags with phrases relevant to what you do, like #becreative or #bakerylove
- Hashtags with acronyms, like #qotd (quote of the day) or #ootd (outfit of the day)
- Hashtags with emojis, like #???? or #????
Try each of these methods out and be sure to switch up the hashtags you are using. Don’t always post the same ones every day, and also don’t look desperate by including more than 7-10 hashtags per post.
5 – Take Advantage of Instagram Paid Advertising
Yes, this list is focused on the many different ways to bring new followers to your account for free, but it would be a huge mistake to discount the many different options available with paid advertising — especially after you’ve tested any of the working methods above.
Paid ads on IG work extremely well because of the audience targeting options that can be put in place. Not only will this increase your likelihood for a positive ROI, it can also make sure you are attracting new audiences that are interested in what you have to say, promote or share.
Lastly, if you’ve found that some content works better than others and really goes viral or gets a lot of likes, that is the type of content you are going to want to use when running online ads.
Don’t look at it as a way to spend money, but instead a way to boost the amount of people seeing your content that has already proven to work best.
How to Get the Most Free Instagram Followers on Your Account
Of the many different ways to grow a following to your IG account, you should always choose the ones that are going to provide you with the highest quality of users — and not just the bottom line number.
As nice as it is to have millions of followers, if only a few of them are actively engaging with your posts and content, it’s just going to hurt your engagement numbers across the board.
With all of this in mind, it’s important to make sure that you try each of the methods mentions above, while also discovering how to create engaging content for your IG followers — which may entice them to also like and share your content. This is how the biggest brands are winning social media, and also potentially going viral in the process.
The best way to get started, is to simply get started!