5 Ways Your Business Can Leverage Mobile Apps

Some recent studies have concluded that companies with mobile apps get higher customer returns and, therefore, higher revenue. In fact, companies that have apps for employee engagement, lead conversion, customer interaction, rewards, and loyalty bonuses can better manage their businesses as compared to others.

Smartphones these days are so powerful that they can efficiently run multiple apps simultaneously. The majority of new phones can handle your business apps without any performance issues.

If you’re wondering how a mobile app can help your company, we have explained 5 ways your business can leverage the mobile world with ease.

A Mobile App Expands Your Company’s Digital Presence

Since their advent, smartphones have become an essential part of our daily lives. Well, businesses are no exception. In fact, smartphones have significantly enhanced the marketing channel for companies.

As per a study published on Statista, the number of smartphone users worldwide is expected to reach 7 million by 2020. Now, you can imagine how big the market has grown, and every smartphone owner is your potential customer.

While your website can be your biggest imprint in the digital world, a mobile app can also do a lot by getting more clicks. A smartphone app brings convenience to link to your website, which indeed is the target of any business.

Reward Your Customers Through the Mobile App

Offering reward points to your customers is a great practice to earn their loyalty. Today, various carpool apps like Uber, Grab, and Lyft offer reward points to their customers and drivers, which can be used in the future as a digital currency to book more rides.

The reward point system works in a manner that displays the convertible points at the customers’ end, which they can redeem later. And, it’s quite sure that customers gravitate towards such rewards and loyalty points offered by companies every time they make a purchase.

Likewise, some companies offer discounts to their customers on their future purchases, based on the reward points accrued so far. A mobile app is the best way companies can offer reward points and customers can keep a record of them.

Mobile Apps Can Provide Updates to Your Employees

While the two points discussed above refer to mobile apps for customers, businesses can also use mobile apps to interact internally, i.e. with their employees, over emails as the traditional source of internal communication.

How about a mobile app that allows all your employees to interact with one another even after business hours?

This app can help organizations with a large number of employees to manage and communicate with them. Sending a push notification as a reminder to employees regarding their work schedule and appointments for the day can be a great addition.

Some companies have their business apps that allow employees to sync their calendars with that on their mobiles for better work efficiency. Such an app is indeed a great way to improve daily productivity at work.

Mobile Apps Help Improve Customer Engagement

As high as 35% of customers admit that they like to return to online stores when they experience great engagement through mobile apps. This study also concluded the data for both online and offline stores.

Since customers prefer and like to return to stores that offer higher engagement, mobile apps have become quite popular over the years since they have been able to deliver a great experience. Customers like features they can engage with, such as filters and a separate feedback portal.

Mobile Apps Increase Customers’ Buying Tendency

Gone are the days of product catalogs, and most customers today don’t like to search for the products they need one by one through the search bar on your website. A business app can really help your customers with that by offering multiple separate product categories.

There are high chances of your potential customers to become your purchasing customers if they can quickly find on your app what they’re looking for. All they seek is the best price, quantitative measures of different products, and most importantly, quality descriptions of the products.

If yours is an e-commerce store, having a shopping cart integrated with your app solves the purpose by making transactions a lot easier.

Recent research states that about 33% of customers who use mobile apps are frequent buyers, about 34% of customers buy more items at once, and about 37% of customers are likely to spend more as compared to others.


A mobile app is indeed a reasonable consideration for your business. In fact, mobile apps will always be an integral part of businesses in the future, irrespective of you looking for one for your business or your customers. In a nutshell, a mobile app is a great means to leverage the true power of the digital world.

Image – Pixabay

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