You might be wondering, “how can 3 secret tips save my company any time or money when hiring a social media marketing agency?” You will be shocked to find out that these 3 tips will get you searching for specific things, asking the right questions, and feeling confident when approached by a marketing agency.
Tip Number 1
Is the agency reaching out to you verified on any social media platform? If the answer is no, then you have a severe problem. This shows that this agency has no idea how to get a page verified.
Verification on Facebook for the grey badge is straightforward to achieve, and if they can’t even authenticate themselves with the grey badge on Facebook, then how can they do it for you? That being said, it also sprouts another thought. How can someone market me on a platform he or she says he or she knows but is not even be able to verify themselves, or his or her own business?
Tip Number 2
How are the agency’s reviews?
This is an essential question to ask, because you will be able to rely on other businesses’ and companies’ past experiences with the agency. Seeing if they have excellent services, are trustworthy, or if they even have considerable customer service is a huge plus. The decision-making process will be a lot easier after seeing the agencies track record, especially before you dump a bunch of money into having their agency market for you.
After looking through the reviews and being satisfied with what you were able to uncover, then a massive wave of peace of mind will hit you, knowing you’re hiring a quality agency.
Tip Number 3
Do the agency’s own social media platforms have a lot of activity, followers, and engagement? A big green light or red flag will come up after looking into this matter firsthand as a company owner.
Make sure to check all of the agency’s social media platforms in depth. This could be the key to determining your next step in hiring them or not. Make sure that in every post they are gaining a significant amount of engagement, which will include likes, shares, and comments. Followers and friends counts are critical as well, as this will show you if the agency knows how to grow a brand.
Be very cautious when hiring a social media marketing agency. There are tons of scammers out there that look for businesses or companies that do not know the 3 tips to take them for their money. Finding a great agency is hard, but once you do, then you will be amazed at your company’s growth and exposure. Just remember, always to use these tips and do your research, and in the end, you will be happy.Opinions expressed here by Contributors are their own.