As an online business, your value proposition is key.
Most prospective clients online need just a second to be persuaded or move to the next available business.
To keep your customer base intact, you need to convince your customers and clients that your product or service is all they need.
Enter Value Proposition
According to Investopedia, a value proposition is a business or marketing statement that a company uses to summarize why a consumer should buy a product or use a service.
With it, you’re able to explain how your product solves a pain point, communicate the benefits they’ll get from using it, and why it is better than similar products in the market.
How To Communicate Your Value Proposition Online
There are a lot of ways to communicate your value proposition as a business online, yet it can be a difficult process for many.
The first step is to brand yourself.
Branding is an overall assessment of how your consumers and clients see your business.
Doing this, you have to put into consideration even minute details such as logo design, colour, font, website design, and so on.
This helps you communicate a clear message to your audience, and have raving fans too.
Ever wondered why many phone users in America still prefer the iPhone to any other brand?
It’s largely due to the uniqueness of the iPhone brand, which resonates with many.
In fact, there is a psychology behind the effect colors have on marketing efforts of brands.
Aside from branding, I’ll show you six (6) easy ways to effectively communicate your value proposition as a business online in this post.
#1 Jingles still matter:
With the spread of the internet, many businesses have suddenly abandoned jingles as a tool for communication.
One thing is sure, jingles still play a vital role in communicating the value proposition of any business.
As a business owner, you shouldn’t neglect jingles, as stated in this report.
This is due to a number of reasons:
Firstly, they are manipulative and could cut through noise.
Secondly, just like pop music, they are easy to remember.
Finally, they help in branding your business.
So, when you communicate your value proposition through it, it’ll stick to your audience’s memory.
When you want to communicate your value proposition, even as an online business, don’t ignore the jingles.
#2 Your website structure is key:
The first point of call for any client who wishes to interact with your online business is the website.
Make no mistake about it, if your website is poorly structured it’ll be difficult for potential clients to identify what your business is all about.
To do this effectively, you must put in place measures that’ll make it stand out from others.
This includes customising the navigation pages, web pages, site description, site name, blog posts, and so on.
Similarly, you should be engaged actively in content marketing.
When you do this, it’ll become easy for clients to understand your business and what it stands for.
#3 Distinguish yourself from competitors:
Competitors exist in every business.
In fact, the competition online is huge.
After all, businesses are striving for relevance, control, and dominance.
One way to make your value proposition clear from the onset is to distinguish yourself from competitors.
To do this, you have to go the extra mile to convince your potential clients that your business provides the perfect solution to their needs.
With this, you’ll be able to communicate a value proposition which can make you popular in no distant time.
#4 Run focus groups:
Focus groups are massive tools for any business.
It helps you to research your market at the ground level, and test how your products or services will be accepted by the larger audience.
Not only that, you’re also able to determine how to target specific groups, know their needs, desires, and wants.
Fortune reports that focus groups provide valuable market research for any business.
Through it, you’ll be able to answer questions on your marketing strategy, products, and services.
This helps your business’s value proposition greatly.
Similarly, it aids in branding, pricing, and reputation of your business and its competitors.
#5 Try different advertisement strategies:
When it comes to advertisement, there’s no one-size-fits-all strategy.
To achieve the best results from your advertisement, you need to try out different strategies and determine the one that works fine for your business.
Since your ad is meant to communicate with your target audience, then it’s necessary that you do so appropriately.
When you’re able to do this, you’ll effectively communicate your value proposition.
#6 Change your value proposition for different markets:
As a business owner, you should be able to make decisions fast.
Truth is, what works well today might fail tomorrow.
With a trendy market created by the internet, you should know when to change your strategies.
As a rule, if you’re entering a new market, you need to change your value proposition accordingly.
This could be based on the gender, interest, age, location, and so on.
When you do this, you’ll be able to reach out to a wider audience and achieve better results in the process.
Nothing obstructs the growth of any business than a value proposition that doesn’t communicate effectively with the target audience.
Truth is, your value proposition is your business’s lifeline.
If you fail with it, you’ll put the success of your online business in jeopardy.
With the tips shared in this post, it’ll become easy to communicate your business’s value proposition to your online customers and clients effectively.
AbdulGaniy Shehu is a Writer, Content Marketing Consultant, and Online Entrepreneur. He is the founder of Winsome Writer Services where he helps individuals, brands and businesses grow through a unique and top-notch content marketing service tailored for their audience. His articles have been featured on publications such as Huffington Post, Entrepreneur Middle East, Tech Cocktail, Engadget and Tweak Your Biz.