The Best Tips for Your SMS Abandoned Cart Recovery Campaign With your Shopify eCommerce site, you are able to reach global markets that span various types of economies with audiences that you have to engage in as many channels as you can. And one of the most reliable ways to reach out to the world is SMS – no need for the internet and an app.
Everyone with a phone, whether smartphone or 2000’s model, is accessible via SMS. Also, SMS today has continued and newfound leverages over push notifications and email for engaging users and recovering abandoned carts and lost sales.
Push notifications beget ping fatigue and emails are difficult to perfect. However, SMS has now become associated with importance and urgency as “old” is to “wise.”
In fact, 85% of customers prefer text messages over calls or email. But why?
Here are the benefits of using SMS for your marketing.
- SMS messages have a significantly high reach as a marketing channel – includes all countries and gets through online or offline.
- There are plenty of people today who are choosing to use SMS, and 75% of consumers say that they find it entirely acceptable to receive an SMS from a business, brand, or company.
- Using SMS for marketing is far cheaper than running Facebook ads or Google retargeting campaigns.
- SMS is quick to consume, allowing for more quantities of engagement than email marketing.
- 97% of SMS messages are read within the first 4 minutes of being received.
- There is 400% more lift in click rates from texts over emails.
- You can quickly come out personal with text messages.
- SMS is best for customized messages that need proper timing, especially cart abandonment recovery campaigns.
Hence, it is crucial that you consider SMS in your marketing, especially when you are running a business on Shopify.
But, of course, you have to do things the proper way. A small SMS mistake can ruin your reputation for an audience.
So in this article, we have gathered the best practices you can follow for successful SMS cart abandonment recovery.
Here are 7 Abandoned Cart SMS Best Practices for Your Shopify eCommerce Website.
- Do not conceal your brand name.
- Call the user by name.
- Write brief yet compelling messages.
- Include value via a discount code.
- Be clear with your CTA.
- Add your store’s link or URL.
- Add an unsubscribe button.
SMS Tip No. 1: Do not conceal your brand name.
Do not make the recipient do any guesswork and make sure that they know who and where the message is coming from. Also, doing this will ensure instant brand recognition.
SMS Tip No. 2: Call the user by name.
People today are sick of cold corporate messaging and want personalization. In fact, 72% of consumers only engage with customized company messages.
A personal touch will make a recipient trust you more when it comes to knowing what they want.
SMS Tip No. 3: Write brief yet compelling messages.
The sweet spot for SMS character count is 160. So how will you be able to write a compelling message that pulls on heartstrings with such a narrow space?
The key is to be straightforward. Using scarcity and urgency will be some of your best weapons here.
However, not all people will respond the same way to an emotional trigger. You should monitor or track user preference and behaviour, then automate appropriate messages sent to the right people at the right time.
The good news is that there are excellent SMS cart abandonment tools that seamlessly integrate with your Shopify eCommerce.
The best one yet is Winback.
With this tool, you can send SMS messages to lost users and bring them back to your Shopify site for conversion, the right way.
You can easily choose the correct messaging, target who to engage, and run effective user recovery campaigns using powerful monitoring tools and automation technology.
It gives you everything you need for successful engagement via SMS.
And battery yet, Winback guarantees at least $35.00 in revenue for every $1.00 spent on your SMS campaign. That’s a 3,500% ROI that you would love for your business.
SMS Tip No. 4: Include value via a discount code.
People will stop opening your messages if they only have “useless” info. If you say in your message, “Hello, here’s a reminder to come back to your cart,” the user is simply reminded – that’s all it is – nothing to convince them to take action.
There’s a Filipino saying, “Ang tunay na yaya ay sinasamahan ng hila,” which literally translates to “A true invitation is accompanied by pulling.”
Include a “pulling” or convincing element in your SMS copy.
For example, say something like this: “As a returning gift, here’s a 20% off code you can use if you checkout within 12 hours.”
And make sure that such a statement properly leads to a CTA.
SMS Tip No. 5: Be clear with your CTA.
Make sure that you are being clear with what you want your recipient to do after reading your message.
SMS Tip No. 6: Add your store’s link or URL.
If you have a longer funnel for cart abandonment and your main CTA brings the recipient to somewhere else other than your site, it is fine so long as you have everything planned out. However, you still should place a link or URL that leads people to your site.
A direct way to your domain is always a must for any messaging.
SMS Tip No. 7: Add an unsubscribe button.
This is a rule and not an option – always place an unsubscribe button. If a person wants out and you don’t have it, you will make things annoying.
Remember that an annoyed user will tell 13 or more people about the bad experience, and it can tarnish your reputation.
Run Your SMS Campaign Right!
Running an SMS campaign for the retrieval of abandoned carts and lost users is relatively simple but requires a good amount of care.
However, you cannot blast messages without a tool for setting things up, tracking, and automation.
Check out Winback today.,
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