E-commerce stores have been an integral part of the global retail system in recent years. If you have a laptop and a stable internet connection, you can run an eCommerce store from anywhere in the world. You can tailor your work schedule to suit your lifestyle once your company is up and running.
On the other hand, since there are so many moving parts that can be disrupted, eCommerce companies are less stable than other forms of online businesses. Small business owners in eCommerce sales face unique challenges. It’s because they must contend with other SMBs as well as eCommerce giants.
According to the most recent online market figures, eCommerce platforms as a field are increasingly rising year by year.
The COVID-19 outbreak in 2020 contributed to a 9.5 percent rise in global e-commerce users year over year, bringing the total to over 3.4 billion. By 2025, it is estimated that revenue will increase to 563.4 billion dollars.
However, recent global developments have taken a toll on some of the eCommerce markets. Certain product categories are seeing a decline, while other product lines are booming.
From all of this, you can expect that it is not easy to start an eCommerce sales business. If you want to succeed in your eCommerce market, you must increase online sales. The great news is that you don’t have to go alone into the unpredictable. We’ve compiled a list of the best tools and tactics for increasing your eCommerce sales.
Let’s get started.
Instagram appears to be a useful tool for eCommerce businesses, with a lot of marketing and revenue opportunities. Ecommerce store owners who do things in a well-planned way may transform their businesses into money-making engines. All you have to do is implement a clever Instagram marketing strategy that will enable you to dramatically scale your online store.
- Instagram is the world’s sixth most popular social media platform.
- The total number of active Instagram users was projected to be 1.16 billion in October 2020
- Instagram has a daily user base of 500 million people
- Every day, 200 million Instagram users go to at least one business profile.
- 81 percent of people use Instagram to conduct product and service research
- Every month, 130 million Instagram users react to shopping posts
- After seeing a product or service in Stories, 50% of people visited a website to make a purchase
How is this useful for your eCommerce store?
Instagram can help you reach a wider audience, improve your brand image, and increase engagement. It also entails high-quality, creative product photos that are more appealing and engaging than the basic ones. It gives customers an easier way to navigate through your products online using their smartphones.
People like getting feedback from real customers. They can interact with others who have used or bought your products or services through Instagram. Live communication with consumers or the brand helps to build relationships and, in turn, expands your list of regular customers.
Instagram can be a powerful tool for promoting your eCommerce business. To attract more customers to your eCommerce store, you must increase your company’s visibility. You can ensure more customer interaction for your brand by posting product updates on a popular platform.
Youtube currently has over 3 billion searches per month, making it the second most popular search engine after Google. It’s a platform brimming with potential customers looking for solutions to a wide range of issues.
If you haven’t done so already, YouTube is a booming market that eCommerce businesses should take advantage of. You can benefit from promoting your products. And eCommerce stores that use Youtube generate revenue at a rate that is 49 percent faster than sites that don’t use it.
If you can find a way of making the most of the advancement provided by YouTube, you can increase sales for an e-commerce store that you want to widen.
For example, creating product advertisements especially for YouTube can have a lot of value. It’s perfect to show your product’s uniqueness to show your customer how your product or service differs from the others. Since you’re putting ads before videos that your viewer is interested in, and if you can keep them engaged, they’ll watch, and you can leave an impression.
There’s a reason why big and small businesses are using YouTube. Easy-to-customize channels, promotional search algorithms, and subscription lists are only a few of the features that make YouTube e-commerce friendly.
YouTube allows customers to watch videos that demonstrate the advantages of whatever your eCommerce store is selling. You can produce a FAQ video to discuss and answer important questions about your products pleasantly and convincingly. You can discover those questions by reading comments on social media and your website.
3. Referral Candy
For your eCommerce store, ReferralCandy creates a customer referral program. ReferralCandy is a reference tool that provides a clever and easy way to raise recognition of your eCommerce store. All you have to do is personalize it for your company. Then you can decide the types of benefits that will be offered to those who make referrals.
- Referrals account for 65% of new companies
- When referred by a friend, people are more likely to buy
- After a good experience, 83 percent of customers are likely to recommend it
Since it relies on personal recommendations, referral marketing is one of the most effective forms of advertising.
Smaller businesses might be put off by the cost. But if you can – divert funds from other areas to concentrate on a referral program. It’s a simple way to get people to share your products on social media. And this way you can build a customer circle around your brand.
ReferralCandy is just concerned with the referral, which leaves the tool narrowly centered on a single purpose. When it comes to referral programs, cheating can easily become a touchy topic. You have an internal fraud monitoring system with ReferralCandy. This program will warn you if they suspect anyone is abusing your referral program.
Since a referral program is just one aspect of your overall marketing strategy, you’ll want to make sure it’s well-integrated. When a referral program fails, it’s usually due to bad marketing or oversight on the part of the retailer.
Google Ads is one of the most important advertising platforms for many eCommerce businesses. Insight and combining everything you need to know about Google Ads for eCommerce into a well-optimized marketing campaign that generates targeted traffic to your eCommerce store is the key to success.
Google ads can benefit your eCommerce store in two ways. One, it can increase brand recognition, and two, it can drive eligible traffic to your site.
Customers will find what they’re searching for quicker and more tailored with Google Ads. Incorporating a specific selling proposition into your ad will also assist customers in determining why your company is superior to the competitive advertisements.
Google Ads is responsible for up to 18% of all eCommerce sales.
Neal Taparia, an entrepreneur who now runs the gaming platform Solitaired thinks that one of the most significant advantages of Google Ads is its pricing flexibility. For a campaign, you can choose to set an average daily budget or a shared budget. You can set an average daily budget for that campaign based on the average amount you’re able to spend every day.
If you’re using Google Ads, it’s crucial to know how to take full advantage of your ads. With this, you can inspire online consumers to click on them and buy the items you’re selling. Concentrate on producing an advertisement that will cater to customers looking for items in your inventory.
5. Mail Chimp
Email marketing and automation systems serve a variety of purposes, including increasing sales, conversions, eligible leads, and other predetermined objectives. Mailchimp has several E-Commerce Automation processes that can be set up with a little preparation to automatically engage past customers.
You’ll find more ways to achieve your marketing goals and expand your company when you add your store to Mailchimp. It personalizes your emails using e-commerce data from your eCommerce store, so you can recommend the right offers to the right audience.
They state that their platform sends out 10,800 emails every second.
When you add automation to your email marketing campaigns, you can set conversion targets and automate certain aspects of the campaign, such as sending exclusive deals with coupons, sending thank you messages after a sale, sending abandoned cart notifications, and so on.
They have a free plan that allows you to send up to 10,000 emails to 2,000 subscribers per month. This is great news for individuals and small businesses, as the majority of the software and models are available for free.
When you incorporate more tools into your marketing strategy, they monitor your financial return so you can see what’s working and what’s not.
The Shippo platform makes it easier for e-commerce businesses to handle their shipping operations. Shippo imports orders from an eCommerce store into its interface and shows the various delivery choices and prices. Customers can filter the options by price and pace to determine the best shipping choice.
To make the delivery process easier for online retailers, they collaborate with carriers, e-commerce platforms, suppliers, and more. Shippo collaborates with over 50 carriers worldwide, including FedEx, US Postal Service, and UPS.
You can use Shippo to build automation rules that fully automate repetitive tasks, such as mapping a certain box size to different order types. It also allows you to print labels in series, fully automate label production, and have all required logistics paperwork for foreign shipments produced automatically.
Since Shippo provides reduced prices, you can save a lot of money when using it. There are logistics behind enterprise pricing and more simple solutions for small companies.
7. Appy Pie
Appy Pie is a No-code app development Platform. Where you can develop apps by yourself without any prior knowledge of app development or coding.
Appy Pie’s E-Commerce App Builder lets you make an ecommerce app for Android and iOS devices With Appy Pie. An ecommerce app lets you send push notifications, and lets your users add items to their shopping cart, and many more!
There are many advantages of choosing Appy Pie’s ecommerce app builder like Higher Conversion Rate,Personalized Experience,Better Customer Loyalty,Competitive Advantage.
Here are some benefits of building eCommerce apps with Appy Pie:
- You can Test your eCommerce Apps that are built for Free.
- It takes a few minutes to build an eCommerce app on Appypie.
- No Prior Coding Skills Required.
- eCommerce apps can Published on Apple’s App Store and iTunes Store.
- You can be easily monetized the app
- You can get real-time App Analytics that can help you create new strategies.
- Allows your shoppers to view and share the latest updates over social media.
The eCommerce business is all about increasing the level of revenue through sales. Due to this fact, eCommerce businesses realize the importance of attracting customers with the help of visually appealing products.
If you want people to buy from you, it is vitally important to catch their attention with the products. Moreover, 83% of people believe that product visuals are the most influential feature of a page.
Therefore, you need to enrich an eCommerce marketing strategy with content visual elements. And Visme can help you with this.
Visme is a service that helps create visual brand experiences for different types of business whether you are a professional designer or have no clue about design at all.
Let’s review how you can use Visme for your eCommerce business.
- Utilize infographics (infographics drive traffic to your eCommerce site and helps to sell products)
- Create 3D videos (play with 3D digital renders – it works great in terms of eCommerce marketing)
- Consider exploded and cutaway views (is a must option for those who sell technical products with a handful of working components)
- Tag your photos (create a hashtag and tag your products)
- Share fanbase tattoos (a popular tattoo idea can stem from a company’s logo – use this for your benefit)
- Utilize shoppable product images (tag your image allowing users to buy what’s in the photo with just one click)
- Virtual or augmented reality (augmented or virtual reality lets users see exactly what a product could look like for them)
- Include personalized images (personalized images adapt to the users creating one of a kind experience)
- Gamification (create a game and attract an entirely new audience keeping people engaged on a consistent basis)
In today’s world, e-commerce is a critical component of becoming a successful retailer. Online selling will help you reach out to new customers and tap into markets you weren’t aware existed.
You’ll be able to calculate the difference in revenue and see what all of these strategies can do for you over time if you try different tools to grow your eCommerce business.
Only keep in mind that you won’t notice a difference in a day or two. It takes time to increase the number of orders your eCommerce stores get. And once everything sets in you can find time to go surfing, take long walks or just enjoy yourself.