If you are absolutely new to the field of social media marketing then do not read this post because this might just confuse and excite you at the same time.
If you are a marketer, a business owner, or a freelancer who does personal branding on your profile and is familiar with organic marketing strategies, then this post is for you.
It’s no secret that there are many individuals out there who started branding themselves as the go-to person of their field.
You can see lots of people doing long-form content on their profiles – and most seasoned copywriters know this: people are drawn to content that speaks to them. And as your content hits home with the people you want to attract, your social media will continue to blow up in engagement, hence, fortifying your personal brand.
You know this – you have seen this.
There are a handful of people in your friend’s list who always enjoys high engagement, a rainfall of likes and comments for every single piece content they put out. And it’s also not a coincidence that they usually are the people who are also successful in selling their offering to their target market. Sometimes you wake up in the morning, and these people have over a hundred comments on their post before you even think of a half-hearted joke.
The good news is, it’s not all coincidental, and it’s not all rocket science either. With a sprinkle of the right advice and a dash of consistency, you’ll be a social media superstar in no time.
Here are 7 solid tips from people who have highly engaging social media profiles:
“People buy things from people they like, people who are like them, and people they want to become.” Sales expert and award-winning speaker Karla Singson starts all of her workshops with this. If you do not share anything in common with an individual, you’re going to suck at this.
2. Emotional Triggers
This is very crucial. Good copy could tick some people’s minds, but awesome copy could be an avenue to encouraging someone to take action or generate a sale.
3. Format of the Content
How you structure your story is a key factor to building up someone’s emotions. It takes practice, imagination, and bedtime thoughts to adapt this skill.
4. Keep it Social but Relevant
Remember to publish a variety of content. If you’re a business owner and a dog lover who’s marketing himself online, it’s not like you’re not allowed to post things that humanize your personal brand. Nix Eniego, Top Asian Marketer, once said, “Educate, Entertain, Inspire. Doing one, two or all three of them in your content guarantees a home run piece that your audience will love.”
5. Make Your Audience Laugh
A good dose of humour never hurts. Rohan Sheth even mentioned that nothing beats a solid laugh for your audience when it comes to keeping them coming back for more.
6. Put Your Character Into Words
Everyone has a unique identity. Letting the world know how you deliver a message is one of the reasons why they’d love to keep consuming your content. Whether you are someone who writes like a real storyteller or someone who researches well, your audience will know if it’s you who created the content.
7. Show Up Every Day
Mitch Miller, a social media influencer and master copywriter, said, “Step one is true consistency. The better the ‘friend’, the more you talk to them right? Make sure you show up daily. And, just like a good friend, you never only talk about one thing all day long. This is why entertainment is key… It keeps you from being predictable and boring.”
Keep all seven of these factors in mind and you’ll surely win eyeballs and be on your way to harvesting organic engagement!Opinions expressed here are the opinions of the author. Influencive does not endorse or review brands mentioned; does not and can not investigate relationships with brands, products, and people mentioned and is up to the author to disclose. VIP Contributors and Contributors, amongst other accounts and articles, are professional fee-based.
Melissa Profeta is a serial Mompreneur, Community Growth Expert and PR consultant who leads profitable social media and PR campaigns for personal brands, and small to medium businesses.
She has worked with influencers and SMEs, providing social media services, strategy, and digital products, and has helped brands 10x their revenue by turning buyers into loyal brand advocates.
She currently leads a community of over 10,000 Social Media Marketers and is the co-founder of Social Media Academy in Asia.
Melissa Profeta is also a partner and operations lead for Digital PR at Prime Press.