Viral social media nail brand Makartt sets to release its second Makartt X collaboration with self-taught Youtube nail artist Femi Beauty on May 15th, 2021
Makartt, a nail brand known for its easy-to-use and flashy DIY nail kit collections, announced today its Makartt X collaboration nail collection with Femi Beauty (@femi.beauty), a self-taught nail artist known for her intricate Y2K nail designs across Youtube and Instagram. This is the brand’s second Makartt X collaboration since its first influencer collaboration with Emily Susanah (@emilysusanah), which sold out within 36 hours worldwide.
After months of design, concept, and development, Makartt is scheduled to release the limited edition collection on its website at makartt.com and amazon.com across the US, Canada, and Europe on May 15th, 2021 at 12AM EST.
Makartt x Femi Beauty Y2K Nail Collection Details:
The collection is inspired by Femi Beauty’s summery-Y2K style as well as her family’s Yoruba roots.
Includes a 4 color poly nail extension gel kit ($70) and two 6 color gel polish kits encapsulated with glitters ($26.99/set)
All products within the collection are cruelty-free and includes everything consumers need to do their nails at home
“It is with great pleasure and excitement that we announce the release of our second Makartt X collection with none other than Femi Beauty, one of our most celebrated self-taught nail artists, to launch this collection full of glitters, butterflies, nostalgia and a celebration of her family’s roots,” said Sally Chia, Chief Marketing Officer of Makartt.
“We continue to challenge ourselves by bringing change to the nail industry where we believe creativity lies in the hearts of our customers and ambassadors and not by people in cubicles. Femi and the team at Makartt worked tirelessly for months to bring her vision to life and we’re so excited to share it with our community.”
Femi Beauty is a well-known nail artist with over 195K subscribers on Youtube known for the infamous “Lazy Girl Method” and elaborate, extra-long nail designs using poly nail gels and a self-taught nail artist.
About Makartt
We are your nail lab in a box. Makartt strives to provide our customers with beauty products and tools that blend self-expression and beauty by listening to, working with, and learning from our creative customers. At Makartt, we take our greatest inspirations from our creative customers, where amazing designs, colors, and techniques are being innovated every day, everywhere.
Instagram: @makartt_official https://www.makartt.com
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