A Dentists Guide to Social Media Marketing

The ultimate guide to social media marketing for dentists

Social Media Marketing For Dentists. (Image sourced via: Saulo Mohana).

Are you just setting up your practice’s social media accounts and wondering what to post? Coming up with unique and creative content to post on social media isn’t always easy, but it is definitely important! We are living in a digital era where having a social media presence is becoming the norm for small businesses. Although there are several other routes in driving new patient leads, social media is one of the most prominent in 2021 (and isn’t going anywhere).

Here are 5 things your dental office needs to do in order to have a strong social media presence:

Original Branded Content

Creating original branded content is a great way to familiarize your logo in front of potential customers. Whether that be posting educational content, content related to holidays, or fun and engaging content (like trivia questions) – branded content is the way to go (opposed to reposting others).

Client Testimonials

Embracing the kind words your patients say is a great way to showcase your excellent work (without being braggy – because you’re not doing the bragging!) Creating content around reviews you may have got on other platforms is also a great way to subtly encourage your other patients to share their positive feedback. People are much more likely to engage you if they see that your services are being endorsed by others. 

Educational Content

Although most people go on social media for entertainment and leisure, it’s always great to be scrolling and learn something new. Try posting educational content surrounding your practice and some of the procedures you typically do.

Behind The Scenes Content

You may not find your day-to-day job interesting but social media does. Showing behind-the-scenes videos or pictures is an oddly popular trend in 2021. Another great way to show the work your practice does is by utilizing before and after photos. 

Engaging With Your Target Audience

Engaging with potential clients can go a long way. When you engage on a social media post, you create greater brand awareness. One meaningful comment or compliment below someone’s posts can turn a stranger into a client. A great strategy to use is taking advantage of local hashtags. If your target audience lives in a particular town or county then focus on engaging on those specific hashtags. 

Interested in outsourcing your dental practices social media? Cox Visuals is New Jersey’s premier social media agency and the expert in helping you boost your practices digital footprint on social media. From setting up your profiles and creating professional content to publishing regular posts and engaging with your followers, we do all the heavy lifting. Text “DENTIST” to 908-930-9813 to chat with our social media experts.


Written by Brendan Cox

Brendan Cox is an American entrepreneur specializing in influencer marketing and social media. He is a driven entrepreneur looking to help businesses and influencers leverage social media to the fullest extent. Under his leadership, Business Blurb has grown exponentially and became the fastest-growing entrepreneurial media company.

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