Digital marketing has become the newest sensation of the digital world. Naturally, every business wants to excel digitally. But do you also want your business to generate leads and reach the peak of SERPs? Cold emailing GDPR is a great way to outreach your plans. However, you must be wondering what GDPR is? To know more, stay hooked with us!
What Is All About GDPR?
GDPR is an abbreviation for General Data Protection Regulation. It is a legal regulation issued by the European Parliament and The European Union to protect the data of EU citizens.
The fundamental reasons for making the principle of GDPR are:
The rules ensure that everything is transparent and legal. You must follow what you said.
- Purpose Limitation
There must be a purpose for your actions. For example, if you collect data, show its utilization.
- Data Minimisation
You are restricted to collect only the data you require and nothing more than that.
Is Cold Emailing Allowed Under GDPR?
Cold emailing GDPR is legal. You can certainly get cold emails from people working at companies under GDPR. However, the B2B mails must follow specific requirements. Here are the requirements:
Target your audience before emailing them. You must have a solid reason to claim how your services can help a company or an employee working under it. Moreover, there must be a logical connection of your mail with the business activity of your prospective client.
In your email, you need to inform your prospective client about what personal data you are processing and its purpose. You should also notify your recipient of the procedure to edit and delete their data in the mail. That’s how you abide by the information duty described by GDPR.
You cannot and must not process your cold email recipient’s data for longer than necessary. GDPR does not specify any time limit to store or process data. However, to abide by the storage limitation principles, you must remove the recipient’s data from the list once they have replied within 30 days of the message being delivered.
Cold Emailing Post GDPR
While cold-emailing post GDPR, there are few things that you must keep in mind:
Step 1: Ensure that your targeted recipient is specific and directly related to your business objectives. The competence and relevancy of your collected data are significant.
Step 2: Explain and elaborate on the legitimate interest in your email copy. Also, discuss why you are reaching them.
Step 3: You must add a unsubscribe option to make it easy and quick for users to opt-out of your services. Include an unsubscribe link at the bottom of the email.
Step 4: Maintain and cleanse your database regularly. Appropriately maintain the records the way you collected and processed them.
Step 5: Prepare your legitimate answers for queries regarding GDPR complaints.
We hope you are now well acquainted with cold emailing GDPR. If you are curious about GDPR and the prospective services of cold emailing, SendKoala can be your one-stop destination for every question regarding the principles.