What is the first thing that comes to mind when you think about the word “Amazon”? Is it the iconic orange arrow that looks like a smile? Is it the company’s total obsession with customer-centricity? Is it how the name is a metaphor for Earth’s largest river? Is it the blender you bought from their website last Christmas? Whatever it may be, that is the power of branding.
According to the American Marketing Association, a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from other sellers. In other words, it is what people think of when they think about specific products or services, just like how we think of McDonald’s when we are hungry and want a burger. Or when we think of Mercedes-Benz when we’re thinking about luxury cars. Or how about Google when we need to find something online. These are all examples of great brands.
To build a strong business, entrepreneurs must create a strong brand. And the first step in this process is to pick a great business name for the new company.
Standing Out From the Crowd
It is easier than ever to start a new business today. Entrepreneurs start more than 4 million new companies around the world every month. That is close to 100 new companies every single ticking minute. This means when potential customers are searching for products and services, there will be countless options available to them. Businesses have to make a lasting first impression To stand out from the crowd; There is no better way to accomplish that than through a great business name. After all, that’s the first thing prospects will notice when they learn about a new business. Most first-time customers will “judge the book by the cover,” so it’s crucial to invest time and effort into selecting a great business name.
Finding a Needle in the Haystack
With so many businesses already out there using millions of different names, finding a great business name can be challenging. When you consider that every new business needs a domain name that matches their company name in today’s high-tech world, it is crucial to market online through a website. Owning a domain also allows companies to create professional email addresses for their staff. But finding a great domain name is like looking for a needle in the haystack. Most are already taken, and existing domain owners want outrageous prices in return.
Alter Comes to the Rescue
As you can see, finding the perfect business name for a new company is much harder than it looks. This is the problem Alter helps solve. Alter is a domain marketplace that connects entrepreneurs with premium business names. Names found on the market come with a .com domain, the gold standard on the internet, and even a professionally designed logo, a critical part of the overall first impression. A strong logo should be easy to spot from a distance and hard to forget. Even if customers have only seen it once, they should remember it in the future when they think about the company.
Each name on the Alter marketplace is carefully hand-picked by a team of branding experts based on several factors, including its meaning, length, pronounceability, memorability, and overall brand potential. The domain names are also professionally appraised, so every domain is priced at market value and comes with a relist value guarantee. Alter takes the hard part of naming a business out of the equation so entrepreneurs can focus on what they do best, change the world.