If you manage a brand online, you probably know by now that Instagram is a big deal.
According to Statista, about 1 billion people use the platform actively every month as of 2018.
Not only that, the level of engagement of these users is on the high side, with brands generating over 4x more interactions on Instagram compared to Facebook.
In this post, I want to show you ninja tactics you can use to promote your brand on Instagram and get amazing results.
But before that:
What Does This Mean to You as an Online Business Owner?
Instagram is a great marketing tool to reach more people online.
If you’re still in doubt, here are some reasons why you should also join the bandwagon and use Instagram to grow your business today.
1. More Businesses Now Use Instagram Than Ever
A recent report shows that 71% of US businesses claim to use Instagram for business.
You’ll be leaving so much on the table if you’re not using it too as an SEO manager and digital marketing expert.
2. Instagram Aids Users’ Buying Decisions
Buyers on Instagram are more likely to make a buying decision via the platform compared to those who use other social media channels.
According to Facebook, 80% of Instagrammers decide whether to buy a product or service via the platform.
3. Brands Dominate Instagram
As a brand, there is no better time to use Instagram than now to increase your reach. This is because Instagram users follow brands they love on the platform.
This recent research shows that at least 50% of Instagram users follow one business.
Amazing Ninja Promotion Tactics You Can Use to Get Real Results on Instagram
You’re probably wondering:
How do I cut through the noise to promote my brand and get real results on Instagram?
What are the things I need to do to gain more followers on Instagram and stand a chance of getting my brand to be seen by more people?
Look no further.
Here are five solid promotion tactics you can use to get real results on Instagram.
Content is King, Even on Instagram:
If you want to get the word out there about your brand on Instagram, then you must prioritize content.
By content, I mean anything ranging from posts, photos, infographics, and videos that are useful to your audience and also promote your brand.
Say you’re an online outsourcing consultant.
You can post content related to onboarding new employees, managing multiple people from different countries, and scaling your remote team.
When you do this, you’re automatically positioning yourself and business as an authority on the topic, and you’ll start getting more traction and interaction from there.
One mistake you should avoid when posting content on Instagram is being inconsistent.
If you really want to get results, you need to publish content on a regular and consistent basis.
Leverage Instagram Stories
Ever since the launch of Instagram stories in 2016, businesses have been using the feature to promote their brands and also get results.
The feature, which allows you to share everyday moments through photos and videos and automatically disappears after 24 hours, has been a game-changer for business owners.
A report indicates that about one third of the most-viewed Instagram stories are from businesses.
This shows that there are a lot of opportunities which you can tap as a digital marketing expert by using Instagram stories alone.
To get amazing results from using Instagram stories, you should consider informing your followers about it and being as interactive as possible.
Also, you should use high-resolution images and ensure that your text is legible.
Use Hashtags to Your Advantage
Hashtags are a big deal on Instagram now.
If you position yourself well and use the hashtag strategically, you’ll get tons of valuable results in the long run.
Take, for instance, the trending hashtag #onlinebusinessmastery with about 22,000 people talking about it.
By using this hashtag in your post, you’re potentially promoting it to about 22,000 Instagram users who can see it in their feeds.
You need to make sure your post is useful and adds value to the discussion.
One mistake you should avoid when using hashtags is using those that are irrelevant to your business, or promote the same hashtag over and over again.
Run Promotions on a Regular Basis
If there’s one cool way to promote your brand on Instagram and get results almost immediately, it’s through this strategy.
You do this by running promotions on a regular basis and giving away your products or services at a discount or for free in exchange for an action.
For instance, you can decide to fix on-page SEO issues for the first five Instagram followers to answer a question about your brand correctly.
By doing this, you’ll increase the activity for your brand and get free promotions from your followers.
This is because by using the power of free, more people will want to engage with you, mention, promote, and also recommend you.
Partner With Influencers
Influencers matter a lot on Instagram.
These are people who have paid their dues and command large followership on the platform.
As humans, we love to listen to people we know, like, and trust.
Having these influencers handy and leveraging on their huge fan base to promote your brand on Instagram is something you should give a try.
To partner with these influencers, you need to study and see what’s currently lacking in their business and offer to help them with it.
Say an influencer you want to partner with has a poor UX design for their website—you can offer to help them with this for free.
In exchange, you’ll request that they also promote your brand to their followers.
This is a win-win for both parties, as you’re able to promote your business to more people, and they also get their website design fixed.
Promoting your brand on Instagram is a marketing strategy you should never ignore as a digital marketing expert.
These tactics which I shared with you in this post will take your Instagram promotion to a new level and get you real results in no time.
AbdulGaniy Shehu is a Writer, Content Marketing Consultant, and Online Entrepreneur. He is the founder of Winsome Writer Services where he helps individuals, brands and businesses grow through a unique and top-notch content marketing service tailored for their audience. His articles have been featured on publications such as Huffington Post, Entrepreneur Middle East, Tech Cocktail, Engadget and Tweak Your Biz.