Antonino Aiello Redefines Luxury Linen

Disruptive new industries deserve colorful new faces.

Antonino Aiello

The charismatic and defiant owner of luxury linen maverick 100% Capri– Antonino Aiello- has taken what has historically been considered a bedding and towel fabric and has created a radically cool, posh, and sophisticated fashion brand that is emerging as the largest new breakthrough into the upper echelons of luxury brands.

100% Capri has become such a staple within high society that it has ignited a critical mass of demand amongst luxury shoppers spawning the birth of a new luxury linen fashion market, that barely (if at all) existed before Aiello.

This market is now rapidly taking shape from Miami to Dubai to Singapore, where 100% Capri’s sophisticated designs are reshaping the fashion climate and forcing other leading designers- from Gucci to Chanel – to experiment with their own linen collections in order to capture demand.

Track Aiello and 100% Capri’s progress at or the first page of Google under luxury linen, where they can;’t seem to be mentioned enough.


Written by Umesh Agarwal

Umesh Agarwal, a founding member of Credit 101 LLC (, an established entrepreneur, credit guru, and mentor, is no exception to the young thinkers who wandered through the idea of being your own boss and escaping the shackles of micromanagement. What separated him from the rest of the aspiring millionaires is how his ideas fueled his life to action. Umesh studied Engineering in India; eventually moved to Texas and completed his Masters of Science in Engineering.

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