Australian Entrepreneurs, Ashton Jude, Hannah & Kim Pereira, Take Bath Box Brand From $0 to $2m

This is the story of how Bath Box became a multi-million dollarcompany from a “weekend” hobby started in a small, home kitchen.

This is the story of how Bath Box became a multi-million dollarcompany from a “weekend” hobby started in a small, home kitchen.

No, it was not an overnight success story and yes, there were plenty of struggles, but along with the recent pandemic, the most unpredictable outbreak in the world, Bath Box grew into an online success. 

Bath Box has situated themselves as ‘Australia’s Luxury Bath Brand’, bringing customers the ultimate bath experience in the comfort of their home, with some best-selling Australian favourites – their Bath Pillow, Bath Caddy, and unique Australian-made bath bombs

With thousands of bath bomb formulas created and tested, they have landed on the right blend for the perfect bath bomb that smells great, does not sink, spins in the water, and most importantly of all, creates tons of foam, fizz and colour!

How did Bath Box start?

Bath Box started in 2017, when Hannah Pereira (Co-Founder) couldn’t find the right skin care for herself at the local stores, and decided to make some for herself with a friend. This led to the creation of soap, face masks and other natural skin care and bath items.

Some of her creations looked so great, that her now-husband, Ashton Jude (Co-Founder), took photos of them, made a website, and put them up for sale online.

As a few sales started to trickle in, Hannah and Ashton thought that this had some potential and decided to take the plunge by bringing onboard a close family member, Kimberley Pereira (Co-Founder) to help with the growth of the business.

Together, this family partnership has created and brought unique and comfortable bath products to tens of thousands of Australian households.

The early days at Bath Box

Although Bath Box first started with a range of natural handmade soap, it was the release of their natural face mask range that helped the business start moving in the early days, especially the launch of their Charcoal Clay Mask, followed by one of Australia’s first Pink Clay Masks. 

The team of three worked night after night, pulling all-nighters of hand-mixing and packaging products, as well as packing orders and driving multiple times a day to drop them off at the local post office. At this point, Bath Box was still so small that everything was made-to-order.

Flash forward one year and Bath Box trialled a pop-up shop at Westfield Southland. The results were mediocre but the team of three knew that they could reach many more people online, so they shifted all their time and energy on being the best online store – providing world-class service and a smooth customer experience, while maintaining a personal touch on every customer’s order.

How did the pandemic impact Bath Box?

Bath Box listens to their customers, and always asks for feedback, promising to tweak their products until they are perfect. This has allowed them to create the products Australians are asking for. During 2020, these products were items to relax and essentially “bring the spa home”.

Selling Australia’s most popular Bath Pillow and Bath Caddy during the pandemic and lockdowns was a huge success, with both products going viral on social media. They are so unique and at the time of launch, there was nothing like these products around.

There was a gap in the market for bath comfort accessories like these, so Bath Box took advantage. These products were designed by the team in Melbourne, and customised and tested many times to land on the perfect products that they are today.

It is amazing to look back and see how far Bath Box has come, but more importantly, how fast the business has grown. As they say, try to walk before you can run, but for them, there was no other option other than to run and even then, it was more of a sprint, because they were struggling to keep up with the amount of orders from the beginning.

We would love to tell our story to Australia and show everyone that hard work does pay off. But more importantly, you can do or be anything you want as long as you never give up and keep working at it.

Matthew Thomas

Written by Matthew Thomas

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