Author: Babak Azad

Babak Azad is the founder of Round Two Partners, helping to scale 8- and 9-figure direct response businesses. Babak is the former SVP of Media & Customer Acquisition at Beachbody, the creator of P90X, Insanity, and Shakeology. During his tenure, he oversaw over half a billion dollars in media spend, which lead to acquiring over 10 million customers, and helping the company grow from $100MM to over $1 billion. Babak received his MBA from the Stanford Graduate School of Business and his B.S. in Math from M.I.T. He spends the bulk of his free