Making an impact in today’s social media platforms, TikTok has broken barriers for creators and artists.
With TikTok being a viral social media sensation, it’s no surprise that it is transforming today’s music industry. Social media allows previously under the radar artists to emerge and reemerge into the industry. TikTok is helping musicians gain recognition, fans, and big-time awards.
“Approximately 430 songs surpassed 1 billion video views as TikTok sounds in 2021–a threefold increase over 2020. The most popular of these songs approach, and even exceed, 20 billion views on videos they soundtrack. The staggering view counts on TikTok do not exist in a vacuum but directly translate to commercial success for trending songs and artists. Over 175 songs that trended on TikTok in 2021 charted on the Billboard Hot 100, twice as many as last year” –TikTok Community.
Up-and-coming artists are rising through the ranks and networks of social media. More established artists like Shyla Day are also taking the stage- she boasts over 50 million views on the platform and multiple recognitions from 2021 Social Media Influencer of the Year, Pop Artist of the Year awards, and numerous Fans Choice recognitions. She is unreserved about using Megan thee Stallion, a 3-time Grammy Award Winner, as an example of how TikTok is rapidly changing the music industry.
Shyla says, “The majority of your newest top 40 songs and the newer popular artists right now are either TikTok phenomenons, or they have gone mega-viral on the platform. Olivia Rodrigo, Lil Nas X, Doja Cat, Megan Thee Stallion are seeing the greatest numbers in their careers from their viral ‘sounds’ on TikTok.” She adds, “However, it isn’t just unveiling new talent, it’s reviving older music and bringing it back to the forefront- Fleetwood Mac and ‘Dreams’ was an excellent example of this.”
Megan’s song “Savage” takes part in over a billion views and 18 million videos created by fans on TikTok. This social network impacts people by enabling artists to strengthen a relationship with their fan base more personally. Shyla Day adds, “It’s a fascinating time for creators and artists right now! It is also an exciting time when many artists reverse engineer the process by building an audience before putting out the music, which I think can be a brilliant move- for example, Dixie D’amelio, and Bella Poarch, who I am so excited to watch blossom in music!”
After Tiktok surpassed Google as the most visited website in 2021, the platform’s impact is undeniable. It is no secret that TikTok, along with other social media platforms, is in the process of changing the music industry forever. As the pandemic tries to create doubt, artists will still find an outlet to counteract it! Shyla Day is an excellent example of this impactful movement. As she strives to impact the world with her fellow musicians, fans nationwide can experience their idols and favorite tunes every single day because of the app Tik Tok. You can find Shyla across social media platforms and join her 1 million followers online at the handle @shyladay or www.ShylaDay.com.