Beauty Industry Upstart eCosmetics Thrives Despite Pandemic

While customers are enjoying the return to brick-and-mortar stores after months of lockdown, they show few signs of turning away from the ease of getting their hair, makeup, and skincare products through e-commerce sites. One South Florida company enjoying this shift is eCosmetics, whose name-brand beauty products have found their way into thousands of homes with an ever-increasing client base.

President and CEO Richard Kirsch attributed the robust sales at eCosmetics in part to the persistence of COVID-19’s tailwinds. “As we all know, the Coronavirus dramatically changed how we shop. Whether we were looking for cars or beauty products, Americans went online for both safety and convenience, and you can’t put that genie back in its bottle,” he explained. “eCosmetics has customers in all fifty states because with the click of a mouse, people can buy their favorite products from top brands and have them delivered right to their door. You don’t need to waste time driving to a store and wading through crowds. We are available to the customer anywhere, anytime.”

Andres Morales, eCosmetics’ Chief Operating Officer, commented, “We knew we’d see increased demand as people moved online, but we are so proud of how much our customers love the service. They tell us both with their feedback, but also with their reorder rate.”

Decades of combined e-commerce experience guide the eCosmetics team in their expansion. “It’s an exciting time for us,” Kirsch continued. “We are perfectly positioned because we designed this company to be agile and to scale quickly when appropriate. It’s the perfect model for an e-commerce business.”

eCosmetics is also a magnet for dedicated employees, many of whom come from highly respected universities in South Florida. Employees are drawn to the opportunities provided by eCosmetics, where top-notch training and the ability to work and learn in a fast-growing company draws “teammates who are incredible, and who have really stepped up to help our customers,” Kirsch said. “Our team ships every order with speed and accuracy, which our customers love.”

Since its founding in 2019, eCosmetics has been a leading online retailer offering fast, easy, helpful service with great savings on the biggest names in beauty. The company is based in Pompano Beach, FL, and has a BBB accreditation with an A+ rating.

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