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Are you trying to build your audience on Instagram? If so, you’ve probably noticed that it takes a lot more work than simply posting content and expecting people to follow you because of it. Not only does your content need to be top-notch and engaging, but it also needs to be published at the right times – this is in addition to your liking and commenting on other people’s posts, responding to questions, following other users, and more. All of this work is no meager task, and it can often feel like a daunting process.
Thankfully, some services can help you grow your Instagram audience faster than you could by your lonesome. With the help of technology and expert experience, companies have been able to leverage their resources to catch the attention of real followers to help you build your audience. Here are a few of the best tools on the market when it comes to increasing your following and engagement statistics:
Magic Social uses smart filters so that you can target a niche audience. While people can definitely love both baked goods and cute dogs, the owner of a cute dog Instagram account probably shouldn’t spend too much time marketing to people who have only expressed interest in following accounts that post about pastries and recipes. That being said, Magic Social allows you to better target your audience by allowing you to filter users based on factors like location, username, hashtags, and more.
When you use Magic Social, you are connected with a growth expert who can execute the more tedious tasks of your campaign for you. All you would need to do is inform them of what you want to achieve, continue creating compelling content, and your growth expert will take care of the rest, such as liking other users’ posts and executing different audience-building strategies.
Hashtags for Likes
Hashtags are an integral part of Instagram; they are part of what prevents the platform from becoming chaotic and indecipherable by categorizing content according to keywords.
Hashtags are how people find the content they are interested in, and what people use to mark their own content so that other people can find it easier. However, there’s a seemingly infinite number of hashtags to choose from, so you want to use the keywords that do the best job of increasing your chances of discovery.
Hashtags for Likes can help you stay on top of hashtag trends and help you utilize the ones that are most advantageous for you. While some tags are popular, they can be overused, and therefore, other posts will drown yours out. But Hashtags for Likes will recommend the best tags that will be most effective in connecting you to real followers.
Iconosquare is a popular Instagram analytics tool that you can use to monitor how your campaigns are performing. While some services take care of liking posts and following other people for you, resources like Iconosquare are valuable because they provide you with actionable insight into which of your strategies are working and which need adjustment.
Iconosquare can help you answer questions, like what is your most successful kind of content? What are the best times to post? What is working for your competitors, and how can you learn from them? Because once you have a comprehensive understanding of your Instagram status, you can cease or amend practices that are not helping you build your organic following.
Posting content that your followers love is crucial, but do you know what else inspires them to engage with you and helps catch the attention of users who do not follow you yet? Contests.
Hosting contests, polls, quizzes, giveaways, and other “events” are excellent ways to provide an incentive so that people interact with you. People enjoy following accounts that make doing so fun, so sweepstakes and other campaigns can be instrumental in building your audience. Woobox is a helpful tool that removes the headache of putting on such events.
Owlmetrics is another Instagram analytics tool that provides you with the necessary insight for growing your audience.
It’s hard – nearly impossible – to connect with the right people if you do not know your audience. After all, if you are not aware of your target audience, how will you know what their interests are? What their behaviors on social media are? What their demographics are, as well as how their backgrounds influence how they approach Instagram?
You do not want to rely on fake followers, so knowing whose interest you are trying to pique is essential for interacting with real followers.
Helper Tools for Instagram by Instascraper is a Google Chrome extension that can generate lists of people you follow but don’t follow you back. You can also look at the follower lists of other accounts so that you can follow members of your shared audience in hopes that some of them will follow you in return!
Instagram is a popular platform with a high number of active monthly users. With the right approach, you can definitely find an audience for your brand on Instagram. However, with the diverse range of content Instagram hosts, it can be challenging to find people that would be interested in following you. Fortunately, with the help of Instagram tools, you can build an audience of authentic followers.
Which Instagram tools are your favorite? Let us know in the comments below!Opinions expressed here are the opinions of the author. Influencive does not endorse or review brands mentioned; does not and can not investigate relationships with brands, products, and people mentioned and is up to the author to disclose. VIP Contributors and Contributors, amongst other accounts and articles, are professional fee-based.
I am a women’s rights activist, running junkie, and eternal marketing student. I help companies market their brand to millennials and gen z. In my spare time, you’ll find playing with my golden retriever and reading the newest business books by my fire.