The firm’s early-stage success and growth of a young entrepreneur in the new era of PR and digital space is something people need to know about.
Some experts say that it doesn’t matter what stage a business is at; gaining smart growth is key in guaranteeing a solid future for any firm. After all, increasing revenue streams can definitely add to the entrepreneurs’ income, but to flourish their businesses, they also require internal expansion within the company itself, explains Vivek Malik.
This 23 years young and dynamic entrepreneur owns a flourishing PR and Marketing agency by the name of Big Data Marketers that is operational from New Delhi, Gurugram, and Hyderabad from where he hails, but he has made heads turn across the PR niche of the world for his skills as a PR strategist.
The team at Big Data Marketers lays out a few approaches that, according to them, can help entrepreneurs scale their business.
- Focus on the ‘positioning’ factor: Apart from the many other important things to focus on, positioning the company in the market is one aspect that needs greater attention, says Vivek Malik. Solidifying a company’s unique position and knowing where they fit in the market is essential for scaling a business. It is essential for entrepreneurs to demonstrate their unique value proposition to potential customers. Also, they must not be afraid to fine-tune their positioning if something needs to be changed.
- Utilize the power of existing customers: Some companies do not believe in big advertising budgets; all they do is focus on improving the customer experiences and gaining great word of mouth from them. Many of the companies only focus on organic search, personal recommendations, and feedback, etc. This helps companies earn referrals. The team explains that entrepreneurs can also incentivize customers to share their brand with special discounts, offers, free services, or even an influencer program to gain new as well as recurring business.
- Maintain consistency and high quality: Many of the businesses’ failures are because, in their quest to keep gaining new customers, they allow their customer service and product quality to deteriorate. The team highlights that service and product quality should be of #1 importance to entrepreneurs and they must consistently put efforts into growing their business to scale them to greater heights.
Big Data Marketers partnered up with Shubham Singh Dhanda, CEO of SSD Media wiz based out of Dubai early this year, for expansion and team outsourcing. Now the team has only one aim in mind to take business and people to the next level, utilizing the most methods and strategies to gain the success they desire.