Digital marketing has been the need of the hour for a few years now and is getting rapidly adopted by organizations across the board. Today, you have a digital alternative for almost every marketing technique, from advertising and personal selling to public relations.
Ravinder Bharti, a PR expert and the founder and CEO of Public Media Solution, illustrates the importance of combining digital PR and SEO. Years of experience in the industry have helped him see the dynamic change in the marketing trends over time. He believes that an SEO company providing PR services (and vice versa) helps a brand to establish complete dominance on the internet.
He says, “Billions of searches are made on Google every day. This implies that there are a billion chances of your brand gaining visibility and reaching out to your target audience. However, simply climbing the search engine ladder is not enough to get the desired traction in an age where competition is severe. You need to establish an inherently positive image in the public to convey the essence of your brand and draw your prospects towards it in the most organic way possible.”
Mr. Bharti believes that the relationship between digital PR and SEO is symbiotic. You cannot excel in one and leave the other for granted. If you are writing a blog to promote your brand and make your audience aware of the importance of your products/services, you will need SEO to reach out to your target audience. He says, “If you do not make efforts to bring your content on the first page of SERPs, it would be just another blog lost in the sea of thousands of others just like that. Similarly, publishing online press releases will have little to no meaning if they cannot be discovered by your audience and/or media houses on the internet.”
Further, Mr. Bharti believes that the right combination of digital PR and SEO is ideal for the credibility of a brand. Today, the internet audience has a plethora of alternatives at their disposal with the click of a button. A brand will make its mark and stand out of the clutter only if it appears high up on the SERPs. “People automatically consider a brand to be credible if it is the first name they see after making a Google search,” he says.
Another important benefit of combining digital PR with SEO illustrated by Mr. Bharti is that it helps Google officially recognize your business as a reliable source for the concerned industry. When you link an online press release or a PR article to your business, you allow your audience easy access to your official website/web pages, ultimately increasing the footfall and reach of your site.
Moreover, Google indexes businesses and web pages based on the links available on credible digital platforms. If you associate with notable media houses and get your story covered by some of the most renowned journalists, it will make Google trust your business and help you get the desired traction online.
About Ravinder Bharti
Ravinder Bharti is the founder and CEO of Public Media Solution, a PR ad digital marketing agency based in Pune, India. Starting out as a Computer Science Engineer at an MNC, Mr. Bharti was mighty impressed and intrigued by e-commerce, making him change his career path ultimately guiding him towards entrepreneurship. Through Public Media Solution, Mr. Bharti also provides PPC advertising services, seed funding services, and corporate services to clients across the world.