Did you know customers are four times more likely to make a purchase when referred by someone they trust? Building trust is absolutely essential to referral marketing, but it can sometimes be difficult. Keeping your company focused on genuine interactions with customers and only focusing on their best interests helps build trust between a business and customer.
Referral marketing has an impressive ROI, and referrals can be a proven, cost-effective part of your overall strategy to help build your business.
Building trust with customers is essential because many are skeptical of brands they don’t know. A recommendation from a trusted source can convince them that the unknown brand is legitimate. Because a significant portion of referrals now happen via social media, it’s important to create a strong social media strategy.
To boost your referrals on social media, you need to start by using the right social networks. Set up profiles and pay more attention to where your customers are engaging the most often, whether on Instagram, Twitter, or Pinterest. Spruce up your profile, but make sure they remain genuine, authentic, and focus on the customers’ best interests. Stay active and responsive. The most important thing on social media is to stay active and engage your loyal customers with captivating content.
Create an easy to find “Refer a Friend” link for customers to utilize. You can include “exclusivity” with your referrals, as customers want to feel special, and exclusive marketing techniques make them. Also, consider adding incentives when customers refer a friend.
Getting referrals is pretty cost-effective when utilizing social media and digital marketing. Relying on PPC, SEO, and social media marketing have become the new standard of online sales.
Business-to-business referrals are also incredibly effective. Using your network to create a mutually beneficial situation can be profitable in more than just a monetary sense — it can serve as an expansive and scaling tool which not only grows your business but your circle as well.
Van Dennis created business-to-business referrals through helping other businesses with marketing campaigns. He offered his expertise on Google advertising to businesses, who in turn referred his services to other businesses. Dennis cites this as being one of the main reasons his current clientele has reached the size it has.
Doing favors for people can also generate referrals. Dennis offered his services for free to various businesses. He helped an E-commerce store, who in turn referred his services to others. As an expert in digital marketing, he is able to help solve problems in this area for various clients. Because of the positive impact these favors leave on his recipients, he has received new clients from those businesses for whom he did the favors.
While some may believe doing favors indicates weakness, Dennis believes the exact opposite. Doing favors for others is a huge strength because the recipients will remember your generosity. This can generate more trust and respect for your brand, which can lead to those recipients referring your brand to others.
Referred customers are shown to be the most loyal, high-value clients. Building a flowing chain of referrals is a sure-fire way to bring in more customers and boost your business. Whether you offer a small reward in exchange or not, your customers are mostly taking care of your marketing for you. You can even invest in referral program software to boost your referral strategy as well.
Trust is essential in any relationship, including a transactional one. When those we trust offer us advice or recommendations, they go much further than the same from someone we don’t know or trust. Given this, the proper employment of referral marketing techniques can pay off big for you, and only serve to grow your base.
About Van Dennis
Hi, I’m Van Dennis, and I’m the founder at Deviate Agency. Our agency helps other e-commerce stores just like yourself 𝟐-𝟑𝐗 their revenue through utilizing nothing but extremely effective Google Ads campaigns. I’ve helped over 1,000 e-commerce stores 𝐄𝐗𝐏𝐋𝐎𝐃𝐄 their sales through our 𝙂𝙤𝙤𝙜𝙡𝙚 𝘼𝙙𝙨 𝘾𝙝𝙚𝙘𝙠𝙤𝙪𝙩 𝙎𝙮𝙨𝙩𝙚𝙢™ 𝐍𝐨𝐰, 𝐈 𝐤𝐧𝐨𝐰 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮’𝐫𝐞 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠…What makes me a pro anyway? Well… Like I’ve mentioned above… I’ve owned and managed multiple e-commerce stores for myself along with my client’s stores and grew them substantially through utilizing nothing but our effective Google Ads strategy. Many claim they get results, but the results we get for our clients are proven and effective.
This is a Contributor Post. Opinions expressed here are opinions of the Contributor. Influencive does not endorse or review brands mentioned; does not and cannot investigate relationships with brands, products, and people mentioned and is up to the Contributor to disclose. Contributors, amongst other accounts and articles may be professional fee-based.