Presenceology CEO Mila Yoli knows that branding is a mystery to many founders. They know who they are, what service they provide, and how their expertise serves the community — but they often have no idea how to convey that story to the outside world in a way that they will connect with.
That’s branding at its heart. Finding the parts of founders, and their companies, that are genuinely unique and figuring out how to package and present that to the public in a way that will be memorable, engaging, and most of all, authentic to the entrepreneur.
Yoli and her company, Presenceology, are shaking up the branding world with their new approach to creating these brand stories. Her unique background makes her ideally suited for this world — although it was not where she intended to be when she started her career.
Mila’s Journey
Trained as a therapist and passionate about psychology and helping people, she intended to create a career as a private counselor. However, after just a few years in the field, she realized that she could not sustain the emotionally demanding job and was often unable to turn her brain off and disconnect from her client’s needs at the end of the day.
“It was a critical moment for me. I loved therapy, helping people, and using my own observations paired with psychological principles to uplift people and give them clarity,” stated Yoli.
“I had no idea what I would do after my burnout. Then, I noticed that people, my clients, often didn’t see their unique value and attractive qualities. I realized that I could still help people see themselves clearly, but through a business lens.”
Her critical thinking skills soon paid off when she founded Presenceology, which encompasses all her experience as a therapist, an observer, and a business mind. But, in this iteration of her career, she helps people see their companies, products, and personal skills more clearly to tell better brand stories.
“Most of the entrepreneurs I work with are absolutely brilliant, but it’s different when you’re turning the light on yourself,” Yoli said.
“It’s difficult to see ourselves as others would see us and know what parts of our personal narratives to put forward as part of a professional brand.”
Brand Identification
Working with founders across various industries, Yoli has already helped share dozens of unforgettable brand stories, and her clients are thankful for her signature approach.
After working with her, entrepreneurs say that not only do their companies resonate more deeply with customers, but they also begin to understand themselves better.
As much as she loves her new career, she felt like there were so many founders to assist but a limited amount of hours in her schedule. So, she decided to package the best of her offerings into a product — an online course — designed to help entrepreneurs apply her method to their business and find their organic brand story with some remote coaching from Yoli herself.
The psychology-based business reinvention course is called “Your Standout Offer” and is designed to help you find what makes your company stand out in the marketplace.
About “Your Standout Offer”
Based on the same process as Presenceology’s one-on-one work, “Your Standout Offer” uses therapeutic practices and data collection to distill the essential parts of your brand story.
“I created this online course for people craving a chance to reinvent themselves in a meaningful way, people that want to make an impact but aren’t sure how to start, and people with unique gifts that want to attract their dream clients,” Yoli said.
Designed to get founders — and their companies — off the ground quickly, the class gets to the root of matters to start creating the brand’s story, voice, and DNA on the very first day.
Those who have participated say that they have enjoyed the process immensely, learning things about themselves and their business that they never stopped to notice or realize before. One client called it an eye-opening experience that would easily be worth double the price.
With her groundbreaking work combining psychology and branding, we can’t wait to see what she offers the business community next.
About Mila Yoli
Mila Yoli, CEO and Founder of Presenceology, has helped entrepreneurs reinvent themselves by utilizing her extensive psychology expertise. A former therapist, Yoli helps business leaders find their unique presence and offers that make them stand out as more than just another voice in the crowd with her signature program, “Stand Out Brand”. To learn more and discover the science behind Presenceology, visit www.presenceology.com
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