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Branding and Scaling With Justin Caviar

Having a strong brand that speaks to the masses is a highly sought after goal for most, but attained by very few. Justin Caviar, branding and marketing expert, is on a mission to deconstruct and identify what separates the world-class elite from the pack.

With over 12 years of experience, Justin is the CEO of Media Lab Solutions. He has worked with dozens of marketing and software companies across the globe to develop a systematic infrastructure to their business. As stated by Caviar “The key to any sort of success is consistency.” Through numerous conversations with Justin, it is evident that he wants to make a difference in the lives of his clients.

After years in the marketing and consulting industry, Caviar has proven that your brand speaks for itself. With no brand value, your clients have no desire to stick around or even work with you in the first place. The most important thing for the Media Lab Solutions team is to keep their clients around by providing everlasting value to them. 

Take it from Justin, as someone who manages teams of over 100 people, his clients are always his number one priority. Caviar explains how most people overlook one crucial element of business scalability, that being “perceived value.” When clients are unable to recognize a credible business and personal brand, it consequently creates a lack of trust and willingness to do business with you. 

A few strategies that you can start implementing as soon as today are growing your Instagram followers and Facebook page. In order to do so, Caviar makes it clear that you must post engaging content in conjunction with educational content to keep your fans coming back for more. “The key here is keep your content balanced,” according to Caviar.

Want to learn more about growing and scaling your brand? Be sure to check Justin out on Instagram!

Ben Hochheiser

Written by Ben Hochheiser

Ben Hochheiser is an American entrepreneur & business consultant from NY. He is the Co-Founder of Blade Marketing where him and his team consult with clients on sales, marketing, and business development tactics.

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