How exactly are you planning to succeed? Some people are sure that dedication and tenacity are the key factors of achievement. Others believe in pure luck and hope to wake up rich and famous one day. But the reality is a bit different from what you might have learned at school or any self-development course. A young entrepreneur Mike Anderson—a person who, at the age of 23, became an owner of a successful full-fledged social media marketing agency—is revolutionizing the whole concept of success in modern business. His life story proves that the only way to achieve any goals is to concentrate on yourself, your inner world, abilities, and instincts. Being a bright representative of the new type of entrepreneurs, Anderson and his kind shape the future of business. So if you are struggling on the way to your dream, feel like giving it all up, it might be high time to change something in your strategy. And Anderson knows exactly what you should change!
Breaking the “Traditional” Success Concept
A couple of decades ago, parents used to scare their children with such biographies. A college drop-off, a musician who has eventually decided to abandon his ambitions—all those are a typical scenario for the kind of sermons “If you don’t do your homework today, you will end under the bridge tomorrow!” But today, we admire people like Anderson. This kind of adventurous, open-minded entrepreneur became role-models for future generations. Does it mean that our teachers and parents were wrong and academic studies, dedication, and hard work worth nothing?
Anderson claims that those values are as relevant today as they have always been. But the final result—your success—entirely depends on how you approach and stream them. In other words, while most people are selflessly hitting walls, hoping that someday they might fall, young entrepreneurs like Anderson constantly re-translate their attention, being able to always take a freshman’s look.
Start with Yourself
This phenomenon is pretty common among successful young entrepreneurs, and Anderson is its ultimate embodiment. Concentration on self-development, self-discipline, and a constant search for purpose is widely recognized as the exact traits that in 2020 distinguished between those who survived and evolved and the less fortunate who have simply slipped into oblivion. Once you are not attached to an archaic unwieldy concept of “eyes on the prize” and let yourself look around, see other options, and learn from the example of others, you finally start to think out of the box.
BrandBerry Unlimited, a company founded by Anderson, works entirely according to those concepts. Not just one more digital marketing company or branding service, BrandBerry represents a whole new concept on the market. Mike and his team decided to work out a new approach to branding. Instead of following habitual patterns and strategies, Anderson, from the very beginning, claims that his goal is not simply to raise awareness and competitiveness of his customer but place him in the very core of the industry, making him an ultimate authority figure. But looking at brands as living beings, the BrandBerry team applies the same principles in their strategies that Anderson and other successful entrepreneurs of his kind preach in everyday life. Self-perfection, discipline, positive thinking, and agility—the traits that build up leadership in society, work perfectly as a branding strategy. While others operate according to traditional patterns, providing standard online presence level, working through entrenched algorithms, Anderson and his team dare to offer unconventional solutions, constantly looking for new perspectives, exposure, and publicity channels.
Times of cut-throat businessmen and heartless corporations have passed. The modern business world is much more humane and independent than it has ever been before. And this new business environment is formed by young entrepreneurs like Anderson—those who revolutionize the very concept of success.