Are you finally ready to take a leap and start your coaching business? Do you want to achieve more fulfillment in your life as you help people achieve success and financial freedom in theirs? Then Javid Niazi-Hoffmann’s advice is the best you can get anywhere.
Hoffmann is a coach who runs a multimillion-dollar coaching business and has coached hundreds of other coaches and shown them how to build and run their own coaching and consulting businesses successfully. Javid built his coaching business from scratch, and from his experience, gives the best tips and rules to help aspiring coaches build their business successfully.
Pick a profitable niche market and be a master in it
Javid added, “The one problem that many aspiring coaches make is to assume that they can work with everyone and solve problems in all areas of life. They end up being a jack of all trades and master of none with no specialization.” It is almost impossible to become an expert in everything, and it will be difficult for your clients to relate a particular field to you. Since you are not an expert in any field, you tend to lack focus. If, on the other hand, you specialize in a core area within your niche and address a specific target group thanks to your top positioning, you will automatically be able to command higher prices for your work.
Be a thought leader in your niche field
In order to be known as a great coach and get clients, you will have to do more that use your services to attract clients. According to Javid, “You have to become a thought leader and share your knowledge and demonstrate your expertise.” You can share your pieces in podcasts, on YouTube and news sites, engage in public speaking, do research that backs up your work, or even conduct training, workshops, and seminars. All these will demonstrate your proficiency in coaching and attract more clients to your business.
Market your business
There are so many other coaches in the world, and you have to market yourself to stand out from the others. Utilize the internet and social media to market yourself and build your brand. Your social media posts, blog posts, press interviews, and any other marketing strategy you use should position you as the best. “A strong digital presence will allow you to scale your business to the greatest of heights,” says Javid.
Seek professional guidance
Starting a business always comes with its own obstacles, and having a mentor who will help you navigate them will make your coaching journey much more straightforward. Someone who can push you out of your comfort zone will help you grow as a coach and entrepreneur.
Javid Niazi-Hoffmann is committed to helping coaches succeed in their coaching business. His tips will definitely help anyone who is thinking of starting a coaching business and scale it effectively.