For decades businesses have relied on branding to attract their ideal paying customers. Large corporations such as Coca-Cola, Woolworths and Nike have successfully defined themselves as household names by not only exhibiting their brand values, but using them in a way that allowed consumers to know, like, and trust them.
These days it’s so easy to set up your own business, yet 95% of them fail within their first year. Why? Because so many focus on the unimportant things, such as web design, logos, and creating the perfect product before launching, over what is the most important thing – inspiring trust amongst their ideal customers.
At the end of the day, people like to do business with people. Large brands are so successful because they’ve come up with creative branding that allows customers to see that they are people-driven businesses. Whether you are a solopreneur or small business owner, sell a product or service, personal branding has never been so important.
Thanks in large part to the rise of social media, consumers are able to look up and engage with the people behind businesses. Instead of ignoring this, personal branding expert Meryem Arpaci actively encourages individuals to capitalize on this opportunity to attract your ideal audience, and convert them into paying customers.
Specializing in magnetic personal branding, Meryem uses her own bespoke personal brand strategy to help coaches, consultants, speakers and authors serve their purpose freely, powerfully and authentically. With over 20 years of experience working with world-renowned brands such as Guess, Lorna Jane and Sunglass Hut, Meryem describes herself as a heart-centered driven leader who understands her client’s needs as if they were her own.
A multiple award winner for Forbes’ “Top 20 Performers” and listed as one of the Australian Business Journal’s ‘Top Personal Branding Experts to Watch in 2022’, Meryem is recognised as an invaluable asset to personal branding.
“It’s all about being seen, known, liked, and trusted,” says Meryem. “People want to know exactly who they are doing business with, and those that emulate their values are going to be the ones they gravitate towards.”
Knowing exactly what it takes to create a powerful connection with your audience, Meryem uses what she calls the MAS Method to help her clients become known, liked, and trusted in their industries. Combining magnetism, attraction, connection and branding concepts, Meryem’s MAS Method enables clients to build a magnetic personal brand that attracts ideal paying clients faster, saving them years of brand building.
Deploying a fresh approach, Meryem is passionate about sharing her knowledge so businesses and individuals can master the art and science of personal branding. “Their success is my success,” says Meryem. “And the best way to be successful is simply by keeping it real and showcasing who they really are, supported by the structure they need.”
If you’re ready to master the art of personal branding and attract your dream customers in droves, download Meryem’s free Magnetic Brand Guide here, or schedule a call with her here to begin your journey towards a magnetic brand today.
This is a Contributor Post. Opinions expressed here are opinions of the Contributor. Influencive does not endorse or review brands mentioned; does not and cannot investigate relationships with brands, products, and people mentioned and is up to the Contributor to disclose. Contributors, amongst other accounts and articles may be professional fee-based.