Customer-Centric Practices in the Real Estate Sector

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Any business guru will tell you that customer-centricity is the future of all businesses. While this might be the case in many industries, real estate has differed. Historically, a significant number of real estate agents and brokers have not always had their client’s best interests at heart. However, an American Real Estate Broker, Steve Haddadin, aspires to change that. 

Since then, Steve Haddadin entered the real estate industry at the age of eighteen and has worked tirelessly to develop his career. He is the founder of King Real Estate Group, a company that primarily focuses on satisfying the needs of its clients. Haddadin is one of the few real estate professionals who use advanced analytics to provide high-quality service to his clients.

He is aiming for the entire industry to adopt this approach. However, this doesn’t mean only adding technological advancements will make a change. Many startups and funded real estate organizations offer technology-based services, but they are not innovating and adopting a customer-centric approach like Haddadin.  

The Right Approach for Better Client Management 

Many business owners are aware that happy clients lead to higher revenues. According to a study by Deloitte, customer-centric approaches tend to increase profit by as much as 60% compared to traditional ones. But, unfortunately, the current real estate market is still far from adopting such approaches and is following a mindset similar to 40 years ago. 

However, Steve Haddadin aims to introduce a fresh mindset by eradicating commonplace practices. King Real Estate Group is currently one of the few companies adding a unique value proposition in the industry. Their “clients always come first” system maximizes client satisfaction, repeat business, and a consistent revenue stream. Steve and his team of experts implement a more hands-on approach towards client engagement by walking them through the entire process.

“The National Association of Realtors requires members to take a Code of Ethics training every three years; we take it very seriously and constantly seek more methods to add to our client-centric business model,” says Haddadin. NAR’s Code of Ethics, adopted in 1913, was one of the first codifications of ethical duties adopted by any business group. The Code ensures that consumers are served by requiring REALTORS® to cooperate with each other in furthering clients’ best interests.

Ensuring Consistent Innovation 

Unlike other industries, the real estate industry innovates at a snail’s pace. Unfortunately, some brokers still rely entirely on their technology and experience, eventually failing to understand their clients’ requirements. It is an excellent point of contention between Steve and other real estate brokers. Despite his experience, he believes that a good education can bring a stark difference in varying practices and help develop advanced skills.

For this reason, he has prioritized his education with the aim of career development. He completed an Associates of Art in Economics and Accounting Certificate from Fullerton College in 2017, earned a Bachelor’s of Arts in Finance from California State University, Fullerton in 2018, and a graduate certificate in Real Estate at California State University Los Angeles in 2019.

Haddadin also achieved prestigious certifications such as CCIM®, CPM®, CIPS®, and SFR® from the CCIM Institute, IREM, and NAR. Currently, he’s pursuing a Juris Doctor degree in Corporate Law from Capital University Law School. He believes that to add more value to clients; he must constantly educate himself to develop his skills and fully equip himself to serve his clients, something he also wants to promote in the real estate industry. 

A Commitment to Serve Others 

Contrary to most real estate brokers’ beliefs, the real estate market is one of the most critical industries for helping clients. After all, they are responsible for securing the future of homeowners and business owners involved in buying and managing property, one of the most significant investments most people make in their lifetime.

Steve believes that real estate workers should have a strong commitment to serving others which extends to the community. He is currently serving as a board member for the Center of Real Estate at California State University, Fullerton. He also works with budding real estate professionals and mentors them to unlock their true potential.

The current real estate market needs a massive transformation, with people being the driving force in leading that change. Steve Haddadin has the expertise, credentials, and platform to lead that driving force, but the question remains, who is willing to join him in his efforts? 

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