A sad truth that exists in the creative industry is that many artists are not trained to be entrepreneurs. Many go to school to hone their craft, yet may never learn the basics of running a successful business. After launching two successful companies over the past decade, Southern tastemaker Julianne Taylor is utilizing TikTok to share her business knowledge with small business owners and the creative community at large. One of the most prominent social media platforms in the digital space today, Taylor is utilizing the TikTok app to convert viewers in followers, and followers into customers.
Taylor possesses the perfect balance between being artistic and business savvy. An interior designer by trade, she launched her first business venture called Taylor Burke Home, producing a distinct line of products in the home decor industry. Later on, she built her personal brand called Julianne Taylor Style. Besides excelling as a content creation and product design company, Julianne Taylor Style also provides business coaching services for entrepreneurs in the creative arena.
When Taylor realized the possibilities of maximizing online platforms for her business coaching expertise, she pivoted her business to the viral platform TikTok. Slowly, she learned that the app is not just an avenue for dance cover videos, but rather an excellent platform for amplifying her ideas on growing a brand and earning customers.
Taylor quickly learned her way around the app, and today she consistently goes live every Monday to answer small business questions. She focuses on being the business guru that budding designers and business owners need to learn about how to successfully create and sell their products. Taylor guides them in pricing, scaling, consumer targeting, content creation, brand partnerships, and the latest go-to-market strategies.
“I’m using the TikTok platform purely as a place to provide tutorials and educational content that drives business coaching services,” said Taylor. She was indeed strategic in choosing TikTok as her platform to amplify her message. “One video could go viral overnight and bring exponential new customers to businesses,” Taylor added. One of her recent videos where she tackled appearing more confident in emails by merely eliminating the word “just” earned over 100k views in a week.
Because of the COVID-19 pandemic, many businesses suffered, especially creatives who primarily bank on their crafts. To help individuals amid the crisis, Julianne has strengthened her presence in the digital space. “I believe social media is evolving from the perfectly curated feeds of Instagram and Pinterest to the grainy and real ‘edutainment’ content of TikTok.” Taylor has adapted perfectly in the middle of an economic crisis.
Her brand, Julianne Taylor Style, allows her to meet other aspiring creative entrepreneurs who are determined to succeed in the industry. With the opportunities she sees in the digital space, Taylor envisions her educational and entertaining videos to become a reliable source of business information for artists and entrepreneurs across the country.
Taylor’s success has not been without many hard knocks and bumps in the road. She has a passion for mentoring others and understands how important it is for burgeoning entrepreneurs to have someone to look up to. Julianne firmly believes in paying it forward and “to give back even when there’s nothing in it for you.”
Taylor graduated with a bachelor of fine arts degree from the University of Georgia and she also received a masters in human resources from the University of South Carolina. She is also the author of the renowned book DesignHER, an inspiring read about 40 female entrepreneurs in the home decor industry.