It is not uncommon to find people taking on multiple career paths simultaneously. That said, one would be hard-pressed to fill up a job vacancy with requirements seeking a female mechanic that doubles as a content creator. Enter the Cummins Cowgirl, who is precisely that and about as close as it gets to a career paradox. However, not only has she succeeded in balancing both extremes, but she has done so with an additional dash of flair.
Chloe Yonker, popularly known on social media as The Cummins Cowgirl, is a social media influencer, content creator, and heavy-duty diesel mechanic. It certainly has not been simply a bed of roses for the trucks and engines connoisseur. The transition from a regular 9-to-5 job to an industry that is not usually associated with females was difficult. Additionally, she had to overcome a lot of internal struggles and naysayers to stick with her dream.
Chloe began from scratch, wrenching on semi-trucks for a living while she learned all she could through sweat, and tears; and now, she owns her own shop and works on her own vehicles. Beneath her charming smile and easygoing personality lies a steely resolve that makes her take on any challenge head-on. “I wanted to be independent without working for another company so I could have more freedom of where I go, who I work with, and just build my own brand.”
She was also inspired by the successes of other female entrepreneurs and mechanics on social media. It was the fusion of both ideas that brought about the next phase of her evolution.
Chloe lives by a mantra “Work hard. Then work even harder.” And for her, it boils down to getting creative with a niche and exploring different ways to monetize it. Social media paved the way, and it was not long before the Cummins Cowgirl started gaining traction for her captivating videos and pictures and rapidly amassed a following of almost a million people across all of her platforms.
Although she has never worked internationally, her growing popularity has transcended borders, and it was but a natural progression to begin selling merchandise to buyers in Mexico, Australia, Turkey, Sweden, and a host of other countries.
With her sizable and ever-increasing following coupled with creativity and ingenuity, she has attracted the attention of multiple brands across the globe. This was where she made another leap in her evolution by becoming a partner with various brands, lining up marketing/advertising content.
At this stage in her journey, she deftly embodies beauty, brains and business brawn and has made herself into a household name.
Through all her successes, The Cummins Cowgirl has always had one thing going—her unwavering authenticity. She makes it her mission to be a light and to positively impact everyone she meets. “I think being 100% genuine is the biggest thing. So much of social media is fake, and it is a breath of fresh air when someone is just real and genuine, and that is what I strive to be. It costs zero dollars to be a good person.”
In the coming years, Chloe hopes to own a full automotive customization shop, working on vehicles from multiple customers, especially vintage cars and custom builds. She hopes to impact the younger generation of ladies and inspire them to achieve their dreams while still being a “badass babe” every day.